Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Blueshift features changing the world!

What do you like best? I love that Blueshift shows us each event (or action) that the customer has taken. As a QA assistant, this helps me diagnose problems much easier by being able to see what each customer is doing in their account. What do you dislike? I don't like that Blueshift doesn't save info (such as customers' email addresses) that I've previously entered into the customer attributes field. It's a little hassle but would save me a lot of time if it did save it. I also don't ...

Blueshift is a key to success in marketing for your company

What do you like best? What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that. What do you dislike? There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow ...

Analyst Happy with Clean and Automated Email Marketing Reporting

What do you like best? I'm a big fan of the automated reporting that allows me to keep my finger on the pulse without having to constantly remember to login. This is also really useful if you're looking to implement an ingestion of the data to some sort of warehouse, given that it is a good, clean file that is sent in a consistent format. This can elevate email marketing reporting and really help integrate it into the greater scheme of reporting for a company. What do you dislike? Some ...

worked towards syndicating audiences into facebook

What do you like best? simplicity and quickness of it - makes getting audiences uploaded easy What do you dislike? some issues with uploading them. not sure if it's on FB side or Blueshift side. Recommendations to others considering the product: make sure you work with someone who can build out a good taxonomy/rules What problems are you solving with the product? What benefits have you realized? utilizing CRM audiences into different tests within FB paid advertising. Finding ...

Useful Platform for Email Design and Delivery

What do you like best? Overall it is an easy platform to develop your emails, there are many features that allow the flexibility of design and constancy of brand. The ability to test and send tests to multiple users is great as is the wisiwyg viewport for the design. What do you dislike? I do wish it was easier to create more responsive emails without having to add the extra tags for mobile compatibility. In many email platforms the responsive email is nearly automatic in Blueshift not ...

Easy

What do you like best? Easy to integrate, makes a lot of daily tasks easier, is simple enough that marketing/analytics team onboarding was simple What do you dislike? Somewhat buggy... right now, the version 3.9 of the iOS SDK is insta crashing. I have spent the last 2 days debugging push notifications, as some users receive the notifs, some don't. Version 3.9 had memory leaks. What problems are you solving with the product? What benefits have you realized? We needed to make it ...

Only good for Basic email campaigns

What do you like best? I like that it helps Marketing team become more independent in controlling the email campaign they are managing. I like the repository of assets that we used, its pretty easy to access. The customer support is helpful, however they just send you links on where to find the solution. I like that its super secure, like literally takes you a while to get in cause of all security questions. What do you dislike? It's hard to change the code to make it responsive. I ...

Easiest renewal decision ever

What do you like best? 1. If you use Segment there isn't any other ESP or recommendation engine that is this easy 2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy. 3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member. What do you dislike? They use email for the their two factor auth and I would prefer to be able to use ...

Incredible Segmentation

What do you like best? Blueshift give us the ability to heavily segment our emails, something we were lacking on previous platforms. Its also really nice to be able to manage push notifications, email and SMS from one platform. What do you dislike? Blueshift is a newer platform and not all the bugs have been worked out. We often find issues that Blueshift has not yet found. Once we notify them, they are very quick to resolve the issue. What problems are you solving with the product? ...

Great Marketing Automation for Ecommerce

What do you like best? The fact that once a lot of data points start flowing in, the ways in which you can automate email campaigns is amazing. I personally like drip campaigns to my custom segments. What do you dislike? I am yet to explore having attributes for emails. These attributes would be my custom data that I can upload against my users or new users. This custom data is not a part of the data base. Plus the email designing is complicated for a newbie. Recommendations to ...