Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Fast, Reliable, Great Content Builder!

What do you like best? User segmentation is excellent and makes updating prior to a send ideal. Content builder is the best I have used across multiple enterprise level email platforms. What do you dislike? A/B testing is a bit cumbersome. Would like it to be a bit easier to set a simple subject line test to a portion of the database and automatically trigger a send to the remaining list after a winner is declared What problems are you solving with the product? What benefits have ...

Needs better onboarding and Push capabilities

What do you like best? Ability to pull metrics via API into our database, so we can use Tableau for reporting What do you dislike? Limited metrics for Push, onboarding wasn't a smooth process. Recommendations to others considering the product: Set up strict onboarding guidelines What problems are you solving with the product? What benefits have you realized? We use Blueshift for lifecycle messaging and transactional emails. We are also testing them for push notifications, ...

Messy

What do you like best? Blueshift is a powerful platform which is capable of allowing you to conduct disruptive CRM. The fact that it allows you to build custom attributes and events is key. What do you dislike? Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance. What problems are you solving ...

Great Platform For Email and Push Notification Marketing

What do you like best? The segmentation features on Blueshift are great. They allow you to segment users by a variety of different attributes. We currently have over 30 segments in place and utilize triggered campaigns to message our users 24/7. What do you dislike? Blueshift is good for the most part. The only thing that can be an issue reporting analytics. They use alternative terms compared to industry standards which can be confusing. What problems are you solving with the ...

Easy to use and design features are great!

What do you like best? So, I like the fact that you can do a lot in the design function, pretty much create whatever you like. It's clean and easy to use. Also, another thing which is great is the trigger function, being able to send a second email based on non-openers and time that email is such a great function. What do you dislike? Two things I dislike about Blueshift. The first one is not so bad when you get used to it, but the whole layout, the template is quite confusing. ...

Awesome CRM

What do you like best? Segmentation speed, data views.and more filters to it Its easy to segmentation automation narrowing down the user. Scheduling the campaigns in advance. personalized flows What do you dislike? The site loads slow some times and the segmentation needs refresh. also, while uploading a huge file it takes a lot of time and its difficult to schedule campaigns on time Recommendations to others considering the product: yes, its a very useful to analyse data and user ...

Segment combined with Blueshift is great for automation

What do you like best? Blueshift's Segment integration and product catalogs make it easy to tie customer website behavior to automated email marketing. Segment integration - customer attributes sent to Segment appear magically in Blueshift Product catalogs and learning - Blueshift tracks customer behavior and makes recommendations based on product catalog What do you dislike? Some of the catalog features could be easier to update and use, but at the end of the day they work. ...

New to Blueshift but looks like a powerful tool

What do you like best? It is a powerful tool with very clean and simple UI. Very easy to understand and use. The drag and drop template layout builder is very useful but there are some minor bugs that needs to be fixed. What do you dislike? The template layout builder is a great tool but needs some fix and update. There's no way you can changes different padding and sizes for mobile version. It lets you test on mobile and desktop but doesn't let you change for just mobile or just ...

My Blueshift Journey

What do you like best? I guess the support teams are very easy to work with and always have a swift response / resolution to the issues reported to them. What do you dislike? Data representation on reports and dashboards could be improved while and post the analysis phase. Recommendations to others considering the product: Recommended for reporting purposes and the fact that this can be automate too ! What problems are you solving with the product? What benefits have you ...

BlueShift is great for text and email a/b testing

What do you like best? We're a small start up and love to test different types of retargeting whether it's our users or guests who have booked. BlueShift allows us to easily create different ways via email and text to test out which are the most successful ways of reaching specific audiences based on the events they have triggered. What do you dislike? You do work pretty often with the BlueShift team when it comes to start something new because the platform itself isn't super intuitive ...