Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Email Campaigns made easy

What do you like best? Blueshift offers you a simple interface to build campaigns based on triggering events. The interface is intuitive and easy to navigate with a lot of customization options. What do you dislike? Inability to modify the timing of emails once they're scheduled. Inability to move campaigns across instances. What problems are you solving with the product? What benefits have you realized? Email campaign automation. We were able to build a 3 months campaign for ...

Daily User of This Versatile, User-Friendly Platform

What do you like best? Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration. What do you dislike? The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can ...

Wonderful tool for creating personalized messages

What do you like best? Personalization tools such as hour affinity send-times, algorithms, and conditional content. What do you dislike? The interface can be confusing at times, particularly when creating advanced segments for campaigns. Recommendations to others considering the product: Take the Blueshift Academy Training Course. It is very helpful with learning the platform and understanding ways that Blueshift can be used to build a robust marketing program. What problems ...

Useful and Impactful

What do you like best? The api is easy to use and connect with What do you dislike? The email creator could be improved. Make is have more styling options. What problems are you solving with the product? What benefits have you realized? Segmenting users and targeting the right customers with the right info

BlueShift's Review by A Fan

What do you like best? The ease with which I can configure the new templates or set up a new Campaign. Also, I love the number of options I get while creating a new Segment. What do you dislike? If we have to make changes in every email template , then the pagination doesn't work fine. What problems are you solving with the product? What benefits have you realized? We send our marketing mails using Blueshift and we have observed an increase in conversation ratio after we started ...

The best product for data-driven cross channel marketers

What do you like best? I love how easy the product is to use with its very robust feature set. This is one of the few products on the market that was purpose-built to be cross channel from the start. All of their competitors started out as email only or mobile only and have added channels along the way. I also love the modern aspects of the platform that other vendors are struggling to add. Things like in product Predictive Models for marketers, robust easy to use segmentation builder, ...

Powerful tool, with a lot of data insights!

What do you like best? It has a lot of data capability and empowers the users to be data driven. What do you dislike? The UI is complex, the tool requires a lot of hands-on-experience, making it not so user friendly. What problems are you solving with the product? What benefits have you realized? Customer activation, predictive audiences for better re-selling, retention and support.

Best communication platform

What do you like best? It is very user-friendly and has a great UI. It helps in sending the emails efficiently. The creation of segments is great. Very easy to automate emails using this platform. What do you dislike? Difficult to send emails to all the users we upload. Recommendations to others considering the product: It's a great tool to use. What problems are you solving with the product? What benefits have you realized? We are a part of Student Services and use blueshift ...

Great Automation Tool

What do you like best? The segmentation possibilities are huge, with Blueshift I can do almost everything that I want in segmentation. What do you dislike? I wish Blueshift had a better data visualization tool. It's not so good to understand my data in the plataform. Recommendations to others considering the product: If we need a great marketing automation tool, Blueshift is a good choice, but if you need other features like landing pages (like HubSpot or SharpSpring) is not the ...

Great CRM Tool

What do you like best? Segmentation capability of Blueshift is one of the best in the market. Stability of the system (There no bugs in the system) What do you dislike? Customer service has high TAT. I wish there was user analytics included as one of the system Recommendations to others considering the product: Highly recommond it What problems are you solving with the product? What benefits have you realized? User data base management , marketing automation