BlueConic

Powerful and Easy to Use

What do you like best? BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support. The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization. It's one of the most powerful and flexible data tools we've used. What ...

It can synthesize a lot of data from many sources

Helpful in ways you didn't expect

What do you like best? Data visualization, segmentation count estimation, connections to 3rd parties What do you dislike? Not as easy to create personalization on my site as my CMS and not as easy to create personalization in email as my email distribution system, but the behavior data for the personalization is still very much worthwhile. Recommendations to others considering the product: Ask about the meanings and possibilities of fields and how the info will be treated when ...