Bizible Reviews in April 2025: User Ratings, Pros & Cons

Great Experience with Bizible

What do you like best? great tool to evaluate full funnel performance across all marketing channels. wonderful customer support and customer success team What do you dislike? wish they had integration with more advertising vendors. UI can be slow but they now have the datawarehouse which is of great use Recommendations to others considering the product: Great tool for B2B companies, whole organizing is gaining amazing insights What problems are you solving with the ...

An excellent tool with support to match

What do you like best? Bizible onboarding was excellent. Their customer service team is very professional and helpful. Even generic support requests are handled quickly and successfully. What do you dislike? You need to be collecting data for quite a while before knowing the first touchpoint is actually the first touch and not just the first one that Bizible captured. What problems are you solving with the product? What benefits have you realized? Bizible will allow us to ...

Bizible is everything you need for understanding multi-touch marketing attribution

What do you like best? 1. Bizible is deeply integrated with Salesforce, which makes customized reporting a breeze 2. The dashboards give great visibility for full-funnel attribution 3. Their CS team is knowledgeable about SFDC, attribution model, and best practices in this space What do you dislike? 1. It does require significant time investment upfront to set-up and to use the tool. 2. You still need to manually upload the channel costs. Hoping they can include more ad ...

True marketing attribution for the pipeline driven marketer!

What do you like best? 1. It's given us attribution insights into channels we didn't have visibility into prior to implementing 2. Customer support is awesome! 3. Several attribution models to choose from and include in reporting 4. Data visualization in Salesforce.com to easily report to internal team members/upper management What do you dislike? You can only choose from the lead or contact object. Also, tracking waterfall conversion Rates throughout the full funnel is ...

Great for B2B attribution

What do you like best? The attribution models built by Bizible are very effective at measuring ROI of marketing programs and guiding decision making on budget allocation. What do you dislike? Two main things: 1) doesn't allow to clean up and normalize data afterword. So if your UTM parameters were not standardized, you can't change them once they are in Bizible. 2) Does't import cost data from SFDC campaign (but this part is being fixed) Recommendations to others ...

Good product with a couple annoyances

What do you like best? It works seamlessly once you understand it. It takes a while to figure out how to work with it. It's super flexible and you can be creative with it once you do. What do you dislike? The dashboard is not native to SFDC and requires a lot of manual work if you use services outside of Bing and Adwords What problems are you solving with the product? What benefits have you realized? Attribution and ROI

Great platform, great insight. Not sure I could move to an company without it.

What do you like best? Bizible has allowed us to determine the true effectiveness of our marketing channels and programs to a granular level. What do you dislike? I have not yet found anything I don't care for. Recommendations to others considering the product: If you're looking to assess your marketing channel effectiveness you need a proper tool. Bizible is that tool. It will make your job less about guessing and more about hard facts. I know how much blog post contribute ...

Great Product, Great Support

What do you like best? 1. Awesome integration with Salesforce. Once you get the hang of the data schema it becomes very powerful 2. Offline activity attribution 3. Flexible and forgiving software 4. Customer support team is awesome What do you dislike? There is not much to dislike. The support team is great but more training resources specifically around advanced reporting in Salesforce would be good. The ROI dashboard could be more intuitive to use. Creating ...

A great platform to bring clarity to demand gen efforts

What do you like best? Being able to pull reports directly in salesforce on each individual touch-- with all the details! Not having to build custom lead capture forms to collect and store UTM parameters. Pulling actual ROI reports every month and using that to tune efforts Having a system that is separate from our MA system, keeping us independent What do you dislike? It would be great to do everything in salesforce and not use a separate UI for some parts of the ...

There isn't much to NOT like about Bizible

What do you like best? Bizible bridges the gap between marketing initiatives and sales won opportunities. This helps justify marketing spend and secure marketing budget for future years. What do you dislike? There isn't much I dislike about Bizible. The only thing I wish I could do is build reports of the Bizible Insights section. Recommendations to others considering the product: If reports can be built off of the Bizible Insights section, that would be insanely awesome. ...