Bizible Reviews in April 2025: User Ratings, Pros & Cons

Amazing, With a Few Caveats

What do you like best? After using Marketo's in-built analytics system for a long long time, we were tired of having to choose between two very basic attribution models (extremely elementary versions of First Touch or Multi Touch). We also couldn't trust the data half the time. Bizible is a reporting tool we can trust to bring us a very holistic view of marketing attribution - because it also includes sales, biz dev, and customer success "touchpoints", and 5+ attribution models to suit ...

A Leader in Marketing Attribution for a Reason

What do you like best? Ease of setup - We were able to get the platform up and running much faster than expected Onboarding/Support - Our rep for the onboarding process was top-notch. Always available to jump on a call, provided solid solutions, and is very responsive Salesforce reporting - The data that is populated in our CRM is easy to report on, understand, and use across objects. Data collection - the amount of data we are able to see in SF/Bizible is miles ahead of our ...

Bizible as a tool to measure ROI

What do you like best? Tracking multitouch Different out of the box models Easily switching between different models to compare multitouch attribution. Offline tracking can be implemented alongside online tracking Integration with Salesforce= works great with our custom processes Liberty of customization (channels, models, tracking tasks, campaigns etc.) Onboarding and support was always fast and of good quality What do you dislike? Only one custom model can ...

Bizible is like magic!

What do you like best? Bizible eliminates the need to grab marketing data from multiple places, and pulls it all in directly to Salesforce. It was so easy to set up and understand the data quickly. But more than that - the team will help you understand and optimize as you continue to grow. Plus, the revenue planner and ABM capabilities continue to stay ahead of competitors and offer easy-to-use data! What do you dislike? I was a bit confused about enabling off-line touchpoint in ...

Implementation the Easy way

What do you like best? Cavet: We are in the process of implementing Bizible. I cannot speak to its efficacy from an attribution standpoint yet. That said all signs point to awesome. The Bizible implementation team has been truly awesome. I've led a number of Enterprise software instals and they have generally ranged from horrible to meh. I have never been able to come away from one of these projects with a whole hearted endorsement of the process...until now. Bizible has consistently ...

Attribution made easy

What do you like best? Integrates with Salesforce. Excellent insights for ABM. What do you dislike? Initial heavy lifting to get on-boarded and it could be more nimble/flexible. What problems are you solving with the product? What benefits have you realized? Effective attribution across paid, owned and earned marketing channels to make better strategic decisions on focus on spend.

Great attribution and reporting tool

What do you like best? Bizible makes multi-channel attribution and reporting easy. It is so helpful being able to attribute revenue to marketing/sales activity and allows me to show the impact of all of our marketing efforts throughout the funnel. What do you dislike? Setup can be complicated and we have come across some feature limitations. However, the Bizible team is always open to our feedback and actually incorporates customer ideas into future releases. What problems are ...

Vital for anyone who cares about marketing ROI

What do you like best? The amount of data that Bizible collects and can report on using various attribution models is incredible. The technology provides insight into performance that is invaluable when planning budgets, optimizing operations and communicating with the C-suite. The entire Bizible team has been amazing to work with, from the first person I spoke with (Garret) to our CS manager, Graeme. Very valuable to have their insight on best practices, and Graeme has been ...

Great marketing attribution tool!

What do you like best? We can easily see WHERE quality leads come from. What do you dislike? I don't "dislike" anything - but would like to have a better understanding of reporting capabilities overall. Recommendations to others considering the product: Take the time to learn the reporting basics, and lean on Bizible support as much as you need to! What problems are you solving with the product? What benefits have you realized? We are able to use Bizible reporting ...

Excellent tool for marketing attribution

What do you like best? Bizible connects simply with Salesforce to deliver channel-based insights for marketing attribution. Thanks to Bizible we're able to articulate which channels are effective at different stages of the funnel. We have bizible reports for each campaign to understand channel influence. This ties in nicely with our full funnel visibility to determine where to put in funding for campaigns. What do you dislike? We've had some performance issues that have prevented ...