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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in April 2025: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21/Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Expert's Review

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 221-230 out of 852

AL

Amzie L

04/26/22

4.5 out of 5

"Bitly will increase client engagement"

What do you like best about Bitly? I like the fact that you can shorten a link with one click and past it anywhere. I use it in my standard operating procedure to train teams. It is the best software available.

AL

Amzie L

04/26/22

4.5 out of 5

"Bitly will increase client engagement"

What do you like best about Bitly? I like the fact that you can shorten a link with one click and past it anywhere. I use it in my standard operating procedure to train teams. It is the best software available.

MN

Mary N

04/26/22

4.5 out of 5

"The industry leader in shortlinks"

What do you like best about Bitly? Bitly offers fantastic functionality to fit a wide variety of needs. At the surface level, it offers clean simplicity for casual users: link creation, customization, and easily accessed stats about clicks. The process is very easy to understand for entry-level users who are new to digital marketing.

AU

Anonymous User

04/26/22

4.5 out of 5

"Original and the best"

What do you like best about Bitly? Custom Domains Well documented API

EV

Emilie V

04/26/22

4.5 out of 5

"Useful data tracking tool for links"

What do you like best about Bitly? I started independently tracking my url click-through traffic because I didn't trust Facebook. Turns out I was right and Facebook is WAY OVERESTIMATING link clicks from my ads. It is important to me as a marketing manager to see our ad budget's effectiveness. I exclusively use bitly links to track all traffic sources for each product.

AU

Anonymous User

04/26/22

4 out of 5

"Great Product!"

What do you like best about Bitly? Bitly allows you to easily shorten and customize links for several different needs. What do you dislike about Bitly?

HP

Harrison P

04/26/22

4 out of 5

"Helpful with text automations"

What do you like best about Bitly? How quickly I can convert links to a custom domain. And if I need to change a url, I can do that. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

4 out of 5

"I recommend bitly for businesses."

What do you like best about Bitly? The ability to custom the front and back half of your link. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

4 out of 5

"Bitly gets the job done, and then some"

What do you like best about Bitly? I like Bitly's QR code functionality. Our team frequently uses it for tracking landing page engagements. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

3.5 out of 5

"Bitly is usually convenient but sometimes has a few issues with UTMs"

What do you like best about Bitly? Shortening the link and making it easily accessible and shareable is very valuable to us. What do you dislike about Bitly?