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9.8

Spot Score

Bitly - URL Shorteners

Bitly Reviews in April 2025: User Ratings, Pros & Cons

Shorten, track, and share with ease.

4.2

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Starts from $21/Month when Billed Yearly, also offers free forever plan

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Bitly Reviews & Ratings

4.2

Very Good

Based on 1853 ratings & 852 reviews

Rating Distribution

Excellent

(594)

Very Good

(170)

Good

(26)

Poor

(1)

Terible

(61)

Expert's Review

Bitly.com stands out as a popular and user-friendly URL shortening service, offering quick and efficient link organization. Users appreciate the simplicity and ease of creating custom shortened links, allowing for better link management. The service provides valuable insights through analytics, enabling users to track link performance effortlessly. However, some ...Read more

Bitly pros and cons

  • Easy to use for creating shortened links and organizing them efficiently.

  • Provides analytics that offer valuable insights on link performance.

  • Offers a generous monthly limit for creating personalized links, even in the free plan.

  • Helpful for businesses in presenting a cohesive and organized online appearance across various platforms.

  • Misleading pricing structure, with hidden annual payment commitments instead of monthly plans.

  • Lack of customer support responsiveness, making issue resolution difficult.

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Showing 211-220 out of 852

DH

Dustin H

04/26/22

5 out of 5

"Bitly for our Sports Partners"

What do you like best about Bitly? We love how easy it is to create bulk short links and the tracking. What do you dislike about Bitly?

DT

Daniela T

04/26/22

5 out of 5

"Bitly is a required tool for my business"

What do you like best about Bitly? Easier of use and customization. We automate some link creation too. What do you dislike about Bitly?

AU

Anonymous User

04/26/22

5 out of 5

"Super handy and easy-to-use tool!"

What do you like best about Bitly? Bitly is very intuitive and quickly generates shortened links that are easy to copy and paste. What do you dislike about Bitly?

BJ

Billy Jack G

04/26/22

5 out of 5

"Love Bitly"

What do you like best about Bitly? Makes it simple to share complex URLs. :-) What do you dislike about Bitly?

PG

Preston G

04/26/22

4.5 out of 5

"Excellent tool that makes shortening links a breeze"

What do you like best about Bitly? I utilize the free account option with Bitly and am encouraged by how much they offer at that tier. The tool consistently works as it is expected to and offers decent analytics into shortened links (even for free users!)

AU

Anonymous User

04/26/22

4.5 out of 5

"Works As Expected"

What do you like best about Bitly? We recently upgraded to a paid subscription, and it has been worth the investment. I really like having our own branded domain.

AM

Aurora M

04/26/22

4.5 out of 5

"Easiest Way to Track Links"

What do you like best about Bitly? The way our current website is set up, we have a difficult time tracking internal and external link clicks. For links we want additional details on, we use a custom bit.ly link.

MN

Mary N

04/26/22

4.5 out of 5

"The industry leader in shortlinks"

What do you like best about Bitly? Bitly offers fantastic functionality to fit a wide variety of needs. At the surface level, it offers clean simplicity for casual users: link creation, customization, and easily accessed stats about clicks. The process is very easy to understand for entry-level users who are new to digital marketing.

EV

Emilie V

04/26/22

4.5 out of 5

"Useful data tracking tool for links"

What do you like best about Bitly? I started independently tracking my url click-through traffic because I didn't trust Facebook. Turns out I was right and Facebook is WAY OVERESTIMATING link clicks from my ads. It is important to me as a marketing manager to see our ad budget's effectiveness. I exclusively use bitly links to track all traffic sources for each product.

AU

Anonymous User

04/26/22

4.5 out of 5

"Original and the best"

What do you like best about Bitly? Custom Domains Well documented API