Basis Reviews in April 2025: User Ratings, Pros & Cons

Agency view of Basis

What do you like best? The weekly support calls have been excellent. What do you dislike? Basis needs more of an intuitive interface. What problems are you solving with the product? What benefits have you realized? Basis has been an excellent platform for our clients and allows us to accomplish just about any type of display tactics we desire for our clients. It has allow us to win and retain new business and we anticipate more of the same in 2020.

Great customer service ~ Ever improving platform

What do you like best? Having one central place for all communication, campaign planning, and high level reporting for all media channels for each campaign. What do you dislike? Occasionally there are user experience kinks in the program that haven't been worked out. The reports, although thorough take awhile to generate which can be inconvenient for our businesses demands. Recommendations to others considering the product: Consider the amount of time you have to spend building ...

I've ran a few hyperlocal campaigns in Basis utilizing contextual, custom, audience, & PMP tactics.

What do you like best? I really love the support we've received from our CSM, Hanna Horgan. She's done an amazing job of training, assisting, and providing solutions to all of our problems. For our weekly call, she always has answers/suggestions and some sort of update or quick learning prepared to share with us. What do you dislike? The interface is slightly hard to use. Sometimes I can't find certain sections, or for some reason, I can't edit or do a bulk upload. I'm also still ...

Use every day, updates seem to be keeping up with the evolving industry.

What do you like best? I like how easy it is to break up campaigns by tactic, it offers targeting flexibility and gives me a chance to test out new strategies and ideas. I also like having the catalog to refer to when building out new business pitches or forecasting a new campaign. The new forecasting feature also allows us to give an accurate scale for campaign flights. What do you dislike? Oftentimes the reporting takes quite a bit to queue up, and also in the platform currently (as ...

Absolutely love Basis for our business

What do you like best? Basis has got a great product that has continued to be developed. The support for customers is second to none. Every time there is a new feature (which is often), we get walked through what is new, how it might benefit our business and what the business case is. What do you dislike? On the face of it, the interface could be improved, it's certainly not the prettiest system. Recommendations to others considering the product: Much that I don't want too ...

An integral part of our paid media mix.

What do you like best? The platform gives us access to so much inventory, and a wide variety of placement types, all in one platform. Basis acts as one of the three main tentpoles in our paid media mix (the other two being Facebook and Google). Account support has been by far the best part of the Basis experience. Our account manager is basically a member of the paid media team, helping us not only navigate the platform, but also about the underlying ad tech and strategies to make the ...

Top notch platform with top notch service

What do you like best? Leveraging Basis helped us move from using roughly seven different paid media vendors to one comprehensive and intuitive programmatic platform without losing any functionality. We have complete control and transparency of targeting coupled with real-time access to reporting. The icing on the cake is the absolutely unparalleled service we receive from every member of their team, starting with our main point of contact, Michael Sammut. Hands down the BEST account ...

Incredible People with an Excellent Product

What do you like best? Every step of the way, Basis has gone above and beyond to make sure we have the resources to get up and running. Our agency had never used a DSP before Basis and our Customer Service Manager made time to give us dedicated training, campaign review, optimization methods, etc. What do you dislike? Sometimes the platform can be a little bit slow, and as with everything, things need to be monitored for unintended consequences. Recommendations to others considering ...

Digital Marketing Manager for a Media Company

What do you like best? Basis DSP is easy to navigate and its efficient functionality makes training the team on the platform simple. Centro's product and innovation team does an excellent job at staying on the front-end of the industry and attaining valuable feedback from their clients, then deploying those learnings/features into the platform in a timely manner. The CSM support team is very, very good. Our agency votes Centro/Basis support as the best customer service we receive from any ...

Still learning but easy to use

What do you like best? Basis is a great tool to buy programmatic media for multiple campaigns. It's nice to be able to view all live campaigns at once and then go into each one deeper and have control over their optimization and ultimately performance. What do you dislike? As I am still in the early stages of using Basis, there hasn't been a many dislikes. It would be nice to receive email notifications when certain campaigns seem to be underperforming - that way if I am not logged ...