Basis Reviews in April 2025: User Ratings, Pros & Cons

Fan of Basis but see areas for growth

What do you like best? The ability to make in platform optimizations What do you dislike? How long it takes to pull reports. The lack of optimization control compared to some larger DSPs. Pacing views only at group level and not at tactic level. What problems are you solving with the product? What benefits have you realized? Campaign set-up is very quick and easy.

Great Buying Tool

What do you like best? Basis is very straight-forward and easy to understand with great support! What do you dislike? Insights and particularly large campaigns can be a little glitchy. What problems are you solving with the product? What benefits have you realized? Using a DSP to have more control over our digital buying has been very beneficial to our clients.

A Great DSP

What do you like best? The UI is very intuitive and very easy to learn. I've worked in other DSPs that were sluggish and very hard to work it. Basis allows me to complex digital buys in a view that is very easy to digest and optimize. What do you dislike? The automated reporting can be a little slow on Mondays. Recommendations to others considering the product: How complicated are your buys? Having a great user interface might seem superficial - but it can really help when ...

Launching campaigns is fast and easy

What do you like best? Basis offers a user friendly process that makes launching a campaign and going into market very easy. In most cases, I can be gaining impressions with a new campaign with a very quick turnaround. What do you dislike? I wish the forecasting for audience reach was better. Forecasting impressions helps, but I'd like to know how many users I'm reaching after setting all of my parameters. Recommendations to others considering the product: Make sure you ...

Basis - A user friendly DSP

What do you like best? My favorite thing about Basis, is how user friendly it is. Setting up programmatic campaigns from start to finish was a breeze and their support team is great if you have any questions. What do you dislike? One thing i dislike about this platform is the reporting feature. I think it can be more robust and expanded a bit more. What problems are you solving with the product? What benefits have you realized? Many of the problems we faced were around reaching ...

Very basic platform but easy to place buys

What do you like best? I like how easy it is to make adjustments and the amount of options to fit the needs of every client What do you dislike? Platform is very basic and it is easy to miss things. Dashboard can get very cluttered if you run for too long Recommendations to others considering the product: Continue to make adjustments. A lot of their recommendations are based on what will get your ads to run but in order to make your ads better for the clients you need to mix it ...

User Friendly Interface, Strong Support

What do you like best? The dashboard is fairly intuitive and the initial setup to get the basics up and running smoothly is not that difficult. Customer support through the first six months was very helpful in getting our team familiar with the levers available to customize and optimize audience delivery. Bi-Weekly calls guided us through the more advanced capabilities of the platform. There is a dedicated support person person plus a help desk that are all very responsive to our needs. ...

Enabled efficiencies

What do you like best? I switched my agency's display capabilities from a managed service provider to basis 2 months ago, during client renewal period. The way we've positioned the Basis capabilities have contributed heavily to client retention and satisfaction. The reach, agility, and transparency the platform provides have been to key to our success in retaining and growing clients. What do you dislike? I've noticed some small issues in the platform, especially following platform ...

Basis allows us to run an efficient media team

What do you like best? Basis allows us to have full transparency into where our working media dollars are spend. It also lets us centralize our social and Google ad campaign data. What do you dislike? Optimizations can be manual at times but machine learning optimizations are being improved. What problems are you solving with the product? What benefits have you realized? We've been able to in-house digital media and rely less on managed services.

Basis Review

What do you like best? The customer service is great and someone is always available and willing to help! Also, the buying is super smooth and easy to understand! Love this product and platform What do you dislike? Sometimes set up of new campaigns can be confusing, and you have to make sure to "blacklist" certain apps/sites you want to avoid being on. This can be time-consuming but ensures everything will run great! Recommendations to others considering the product: This is a ...