Basis Reviews in April 2025: User Ratings, Pros & Cons

A simple system with impeccable support.

What do you like best? I like George Leff best. Good support is hard to come by these days. What do you dislike? Sometimes KPIs are hard to get to. Usually I have to contact George to find things, so maybe not that intuitive. Recommendations to others considering the product: Get close with your support team! What problems are you solving with the product? What benefits have you realized? Basis has helped our 5 location automotive group grow our online presence by providing a ...

Training and Support is Fantastic

What do you like best? Being a smaller agency we had our concerns on bringing a internal DSP in. With the team at Centro we were able to quickly implement our campaigns and operate the campaigns ourselves within three months. What do you dislike? Our team wishes there was a direct connection to more reporting systems. While they have robust reporting within the system they are Excel based and not what we provide to our clients. What problems are you solving with the product? What ...

QBR Follow-Up review

What do you like best? The hands-on support from the Centro/Basis staff has been outstanding. They are very helpful and respond quickly to issues/questions that I am having. Very clear in regards to explaining how the platform works. Also very transparent about what is being changed within Basis and why. What do you dislike? The downsides of Basis come with reporting and pulling numbers. Sometimes the numbers do not pull accurately. This was one of the main reasons we chose the ...

Rather user friendly and easy to learn

What do you like best? Able to build campaigns as I need based on client needs (customize-able). Also, like the accessibility to show the client example audience segments at the tip of my fingers. What do you dislike? Can be time consuming to set up the multiple campaigns we constantly need Recommendations to others considering the product: Easy to use and reliable tool with minimal problems What problems are you solving with the product? What benefits have you realized? ...

Easy to Use for Anyone

What do you like best? G2 Basis by Centro is so easy to use. It walks you through the steps. You can set the campaign and it runs. You don't have to continue to monitor it. What do you dislike? We haven't had any issues with the platform. It's been very easy to use and when we have questions we can get help. What problems are you solving with the product? What benefits have you realized? OTT & CTV video campaign worked great for our customer. We were so pleased that they decided ...

Getting quickly up-to-speed

What do you like best? It is an empowering and reliable platform that lets you focus on the objectives you are trying to achieve. and the customer service is outstanding. What do you dislike? The range of options can be overwhelming at the beginning. What problems are you solving with the product? What benefits have you realized? Our objective is to deliver for our clients, ensure they renew and see us as their digital agency. And to do this in a very efficient way.

Comprehensive, Accessible Platform

What do you like best? A lot of martech platforms are either accessible or comprehensive, rarely both. Basis is the exception that proves the rule. Access to a galaxy of audience data and display inventory combined with exceptional client service makes this a must-add to your marketing toolkit. What do you dislike? One of the drawbacks of the platform is that a lot of the third-party platforms used to power audience creation isn't open to users, but needs to be managed by account ...

Easy, Effective, and with amazing customer support

What do you like best? I like that all of my campaigns are centralized in one place. That I have hundreds of publishers at my fingertips and that I have incredible support from the Basis team any time I need it. What do you dislike? It's not the most intuitive platform, but I have noticed that you guys are making efforts to make it more intuitive Recommendations to others considering the product: Just continue to make the platform more intuitive! That will make the use of it so ...

Still learning everything platform has to offer, great customer service support

What do you like best? Working with Basis has allowed expanded targeting opportunities/strategies that wasn't available in other platforms. Customer service support on technical and strategy is top notch. What do you dislike? The UI on setting up campaigns seems to have some unnecessary steps that could be combined with each other to cut down on campaign setup time. What problems are you solving with the product? What benefits have you realized? Moving to Basis has allowed ...

A good self-service DSP with great customer service

What do you like best? The platform gives users a significant amount of control over ads and optimization, and once you learn how to navigate the interface, it's fairly easy to use. There are great targeting segments, no shortage of exchanges, and relatively simple optimization tools. The number of categories for creative is incredible — from the usual static image/video to GIFs, HTMLs, audio files, and more. The customer service is superb — our representative goes above and beyond to ...