Basis Reviews in April 2025: User Ratings, Pros & Cons

Good Results, Excellent Support, Solid Platform.

What do you like best? Overall, the UI is clean and easy to use. The Basis DSP support team is fantastic. They provide valuable training resources, including FREE onsite training certification courses. Setting up new campaigns is straightforward and highly customizable based on our needs. What do you dislike? The lack-of reporting integrations and built-in reporting tool is frustrating and slow. It can take hours waiting for a single report to be ready to download, and we require ...

Centro Basis Review

What do you like best? Basis has good customer service reps and expanded targeting options for our client. What do you dislike? Platform is un-easy to use and confusing at first What problems are you solving with the product? What benefits have you realized? We began using Centro Basis because of their hyper-local targeting. We needed more precise location targeting that we were not getting at our previous display provider.

Great overall platform, and strong service support

What do you like best? As a digital consultancy with national clients, and a strong client service focus ourselves, we have found the plaform itself easy for programmatic traders to use. Selection of 3rd party data providers and the ability to group data and locations into "sets" makes cloning campaigns very easy. Customer service managers are always friendly and our sales rep is cheerful and willing to help with any new business pitches we might be doing. What do you dislike? The team ...

A lot of potential with Basis

What do you like best? There are a lot of targeting options and the platform is straightforward. Also, I appreciate how the Centro employees are hands-on with their clients. I enjoy that you can archive your old campaigns to keep your account organized and easy to follow. What do you dislike? There are not a lot of options within certain types of advertising, for example, OTT but I realize that they are working on that. I have noticed without blacklist or brand protection, there are a ...

Straightforward & Simple

What do you like best? The best part about Basis is the accessibility to resources. Basis has a helpful search feature to aid and guide through different features, as well as great customer service who can personally walk you through anything. What do you dislike? The only downside I have noticed is that sometimes the algorithms and applied settings will make an advertising campaign a bit too selective, and narrow down placements options further than desired. Recommendations to ...

Centro Basis is a good DSP with a strong client service team.

What do you like best? 1. Easily to do geo targeting 2. Clear break out of placemen/ tactic What do you dislike? 1. I'm not able to delete creatives, which makes the creatives cluttered in the system. 2. It takes a while to load the system when I just change the date range. Recommendations to others considering the product: 1. Get yourself familiar with the campaign set up and don't be afraid to reach out to your client service contact at Centro. They are super nice and ...

Basis Makes it Easy on Advertisers

What do you like best? Basis is structured in a way where your campaigns are easy to navigate, easy to understand and easy to manipulate. What do you dislike? Centro continues to make upgrades to Basis so typically if there's an element of the system that's giving me trouble, it's addressed in the next version. What problems are you solving with the product? What benefits have you realized? One attribute we really enjoy is Basis' ability to pull in other channels so from a ...

A little tough getting started but every month learning something new & going better

What do you like best? Tracking & Bidding with CTV campaigns learning more everyday What do you dislike? Reporting seems like have to go to alot of different place to get reports What problems are you solving with the product? What benefits have you realized? Being new to the DSP & CTV-OTT digital world hard to compare to any other platform

Exactly what we needed

What do you like best? We had to make a quick pivot to our programmatic strategy and were referred to Basis. Even in our quick demo, we could tell that the platform had everything we need as a short- and long-term solution. What do you dislike? I know it's a relatively new system, so there are few UX issues that could be still be sorted out. Also, would love to see a greater focus placed on conversion reporting throughout the platform. What problems are you solving with the ...

Easy-to-use DSP with incredible support

What do you like best? Basis DSP has the best targeting capabilities we have seen from a DSP. Its easy-to-use dashboard allows us to set up complex campaigns in a short period of time. Having weekly support calls with George Leff has been incredibly helpful in terms of learning the platform and understanding additional opportunities for improved campaigns. We love the targeting capabilities from the Basis data partners, and find it to be the best opportunity in digital to fine-tune an ...