Basis Reviews in April 2025: User Ratings, Pros & Cons

Great functionality

What do you like best? Ease of use. Been very pleased with the dashboard. What do you dislike? Reporting limitations. Many reports are limited to 45 days but I'm being told that they're extending that. What problems are you solving with the product? What benefits have you realized? It's perfect for clients with smaller budgets.

Easy and intuitive DSP

What do you like best? Complete control over campaigns when needed, intuitive options when you don't, plus automatic campaign optimization. What do you dislike? Creative management needs flighting feature, campaign pacing is budget based, not impression or KPI based. Recommendations to others considering the product: Explore all options and partners associated with the DSP. Many other services integrate and they have relationships with many of them. Utilize their customer support and ...

The Centro DSP packs-in tons of buying power while being the easiest to use BY FAR.

What do you like best? Ease of use. We're able to set campaigns up in about 5 minutes. What do you dislike? The "spend evenly" feature could be much simpler a la Facebook. What problems are you solving with the product? What benefits have you realized? We're seeing excellent CPM in great inventory across all networks.

Easy to use, great customer service and a good product!

What do you like best? The ease of use and customer service. Always willing to help you and provide suggestions. What do you dislike? Reporting function is good, but I would like to have it have more organizational options and to set up automated reports. Recommendations to others considering the product: Get at least one person to become the champion and understand the ins and outs of the system and the sales process. What problems are you solving with the product? What benefits have ...

Utilized for Multiple Clients, Easy to Use

What do you like best? Ease of use, helpful customer service, the upgrades to the platform have been great What do you dislike? The linking of the creative is time consuming. It's an extra step that doesn't need to be there. What problems are you solving with the product? What benefits have you realized? able to provide our clients with hyper local targeting options and mobile in-app solutions.

Way to go, Centro!

What do you like best? I value the sales and technical support! What do you dislike? Pricing can be tough for smaller markets Recommendations to others considering the product: Make sure you have your own house in order to succeed with the tools Centro provides. It's a poor musician who blames the instrument. What problems are you solving with the product? What benefits have you realized? Using Centro, I'm able to expand my portfolio of digital products to compete with any advertising ...

Suite 66 Review of Centro

What do you like best? Really appreciate granular the targeting is with hyperlocal campaigns. The setup is extremely easy and the reporting for it is also very simple as well. Making changes and optimizations are smooth, which is why we continue to use it. What do you dislike? Tracking and optimizing for CPC campaigns is somewhat challenging based on how the budget management is set up. Recommendations to others considering the product: Continue to work on streamlining the workflow for ...

Centro

What do you like best? LOVE their monetization of our remnant inventory. We have really high CPMs and fill rates and have never had a problem with bad ads coming through their networks. Their dashboard is very cumbersome and has great information accessible very easily. What do you dislike? I cannot think of anything that I dislike. What problems are you solving with the product? What benefits have you realized? Remnant monetization and National billing

Great company and great people

What do you like best? They make media planning easier when an agency is short staffed or don't have enough bandwidth. They are also very transparent in providing their methodology. What do you dislike? Although it's a great service, I wouldn't recommend to use all the time as it takes experience in planning away from members at an agency. Recommendations to others considering the product: If your team is shortstaffed or may be inexperience in the world of digital, I would recommend ...

Great Customer Focus

What do you like best? Centro's internal team for publishers is great! Each member is constantly optimizing for the success of your client, and they're always keeping you in the loop with any changes or updates with the digital campaigns. In addition, they have so many options for us, and our advertisers to take advantage of. Primarily, we use Centro's search and site retargeting, programmatic, and social media advertising options. In the past, we focused primarily on their Geo-fencing ...