Basis Reviews in April 2025: User Ratings, Pros & Cons

Basis 2020 Review

What do you like best? I really like the control and transparency I get into my ad campaign and performance. We are able to customize our campaigns and targeting methods from beginning to end. The support I receive from my CSM (Customer Success Manager) is invaluable. Selvin Cunningham, you are the man! What do you dislike? More data visualization. When pulling specific reports it may be easier to digest if they are presented in graphs, or charts instead of in the raw data form. The ...

The perfect solution to bring data together

What do you like best? I love the ability to bring in data from social and Google Ads to compare against media campaigns. What do you dislike? I would love to be able to compare messaging across channels, so I dislike that I can't see ad copy from social media ads and Google Ads. What problems are you solving with the product? What benefits have you realized? We are solving the manual need to blend data to find trends and themes across campaigns. I've realized that Basis is the ...

Solid Platform

Connecting our clients through data-driven digital marketing in less time, money and hassle.

What do you like best? The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating more efficiently for our clients. Excellent support, research capabilities, and the continuous training and resources they provide to keep us informed and up to date on emerging trends. What do you dislike? ...

Media Director

What do you like best? The interface is very user friendly. Customer service is impeccable. Kallie does an amazing job helping our team to optimize campaigns and strategize how to best reach target audiences. What do you dislike? Reporting takes longer than I'd like to turn around custom reports but I still like the fact that the reports can be pulled. It would be nice if reporting could link out. What problems are you solving with the product? What benefits have you realized? We ...

Still Learning the Nuisances

What do you like best? User friendly for those who haven't purchased programmatic (audio/video/display) before What do you dislike? Not transparent on actual media fees, doesn't partner well with DMPs Recommendations to others considering the product: Ability for DMP fees to be present but not pass through to Centro for pacing purposes What problems are you solving with the product? What benefits have you realized? Billing and pacing. When you are working with a DMP and ...

The programmatic advertising platform we've been waiting for!

What do you like best? We've been extremely happy with the smooth and educational on-boarding process with our path to self-service. Our customer success manager and Basis team have had great response times leaving no question unanswered. What do you dislike? There seems to be an issue with the Google Ads integration for one of our accounts but other than that there's been no complaints! What problems are you solving with the product? What benefits have you realized? We're ...

Easy to use platform with helpful team members

What do you like best? Team members are very responsive to questions from users and explain thoroughly. What do you dislike? User interface can be confusing but once you get the hang of the navigation it is fairly straightforward Recommendations to others considering the product: The team is very knowledgable and can help with a variety of situations. The path to self serve has been very helpful in learning the platform. What problems are you solving with the product? What ...

Basis has helped me learn the available audiences in the platform.

What do you like best? The options for different audiences help me understand what's available. What do you dislike? Still adjusting to the user interface which will take a bit of time. I need to go through the platform a bit more to get used to the interface. Recommendations to others considering the product: Take advantage of their great customer service when implementing the platform. What problems are you solving with the product? What benefits have you realized? ...

Great customer service and technical options, but could use help on user design

What do you like best? Great customer service and technical options within Basis. We switched from Google Smart Display to Basis since they offer more options to target out users. What do you dislike? The user experience design. It isn't the easiest to work around. Some words don't always mean what they should, for example: "live" doesnt necessarily mean "live". What problems are you solving with the product? What benefits have you realized? We are solving the issue of not being ...