Basis

Great Buying Tool

What do you like best? Basis is very straight-forward and easy to understand with great support! What do you dislike? Insights and particularly large campaigns can be a little glitchy. What problems are you solving with the product? What benefits have you realized? Using a DSP to have more control over our digital buying has been very beneficial to our clients.

Basis - A user friendly DSP

What do you like best? My favorite thing about Basis, is how user friendly it is. Setting up programmatic campaigns from start to finish was a breeze and their support team is great if you have any questions. What do you dislike? One thing i dislike about this platform is the reporting feature. I think it can be more robust and expanded a bit more. What problems are you solving with the product? What benefits have you realized? Many of the problems we faced were around reaching ...

Basis allows us to run an efficient media team

What do you like best? Basis allows us to have full transparency into where our working media dollars are spend. It also lets us centralize our social and Google ad campaign data. What do you dislike? Optimizations can be manual at times but machine learning optimizations are being improved. What problems are you solving with the product? What benefits have you realized? We've been able to in-house digital media and rely less on managed services.

An integral part of our paid media mix.

What do you like best? The platform gives us access to so much inventory, and a wide variety of placement types, all in one platform. Basis acts as one of the three main tentpoles in our paid media mix (the other two being Facebook and Google). Account support has been by far the best part of the Basis experience. Our account manager is basically a member of the paid media team, helping us not only navigate the platform, but also about the underlying ad tech and strategies to make the ...

Absolutely love Basis for our business

What do you like best? Basis has got a great product that has continued to be developed. The support for customers is second to none. Every time there is a new feature (which is often), we get walked through what is new, how it might benefit our business and what the business case is. What do you dislike? On the face of it, the interface could be improved, it's certainly not the prettiest system. Recommendations to others considering the product: Much that I don't want too ...

Top notch platform with top notch service

What do you like best? Leveraging Basis helped us move from using roughly seven different paid media vendors to one comprehensive and intuitive programmatic platform without losing any functionality. We have complete control and transparency of targeting coupled with real-time access to reporting. The icing on the cake is the absolutely unparalleled service we receive from every member of their team, starting with our main point of contact, Michael Sammut. Hands down the BEST account ...

Digital Marketing Manager for a Media Company

What do you like best? Basis DSP is easy to navigate and its efficient functionality makes training the team on the platform simple. Centro's product and innovation team does an excellent job at staying on the front-end of the industry and attaining valuable feedback from their clients, then deploying those learnings/features into the platform in a timely manner. The CSM support team is very, very good. Our agency votes Centro/Basis support as the best customer service we receive from any ...

Game changer

What do you like best? Using Basis has changed so much for us. While it was never a bad thing to wait for the Centro Managed Services team to build a campaign, it really saves so much time when getting a campaign started. In many instances, we've needed to get a campaign up and active quickly and having Basis in house has allowed us to dive right in and get something going. Having the entire tool box at your disposal is quite powerful. What do you dislike? My dislike, for the sake of ...

Great product, simple to use, saves time

What do you like best? I really appreciate how easy the platform is to use. Building plans, exporting tags, communicating with sales reps and building out audience segments. What do you dislike? There aren't many things that I dislike about the platform. Every so often I run into issues with reporting or campaign metrics not loading. But in those instances, I've reached out to the support team and our reps to fix it. What problems are you solving with the product? What benefits have you ...

Great product, simple to use, saves time

What do you like best? I really appreciate how easy the platform is to use. Building plans, exporting tags, communicating with sales reps and building out audience segments. What do you dislike? There aren't many things that I dislike about the platform. Every so often I run into issues with reporting or campaign metrics not loading. But in those instances, I've reached out to the support team and our reps to fix it. What problems are you solving with the product? What benefits have ...