Basis Reviews in April 2025: User Ratings, Pros & Cons

My Marketing Agency Using Centro Basis to Find Efficiencies Buying Digital Media

What do you like best? Flexibility of the platform and customer service. What do you dislike? Reporting is one-dimensional and doesn't allow a high degree of customization or visualization. Recommendations to others considering the product: A business intelligence dashboard is likely required to automate/create more robust, What problems are you solving with the product? What benefits have you realized? efficiencies placing across multiple ad exchanges.

Learned lots, better marketer

What do you like best? The ease of use in placing display ads. Kallie, my CSM and my account manager did an awesome job when we first signed on, at explaining, and guiding me through the process, which I was able to thoroughly understand (because of their patience, and am now able to easily maneuver through the platform. What do you dislike? My only 2 recommendations for the overall platform would be seeing what my primary conversion is, by just hovering over the number, rather than ...

Basis Provides Everything We Need

What do you like best? Optimizations and Support from our Rep. What do you dislike? The inability to bulk edit links on ads. Recommendations to others considering the product: Once you work in the platform for a little bit, Basis should become an essential tool in your marketing strategy. What problems are you solving with the product? What benefits have you realized? With Basis, we have the ability to offer our clients a number of tactics. We can walk into initial meetings and have ...

Easy to Use Product with Competent Team

What do you like best? The platform is easy to use and relatively straight forward with the use of hierarchy for campaign structure. We love working with our Customer Success Manager, as she seems to always have an idea or solution for the types of campaigns we're running. Whenever I've had an issue, the Support team always responds quickly to my request and 99% of the time comes to a fast solution. What do you dislike? The reporting tools could be more robust. There are so many factors ...

A Great Platform!

What do you like best? Basis is easy to use and becomes super intuitive after only a few uses. Once a user figures out the basic functionality, it's off to the races for their client campaigns. From campaign customizations to running reports, this system has it all. Not only that, but the team at Centro sets users up for success with their free training sessions. For never having lived in the programmatic world before, these sessions helped bring an instant understanding to a brand new ...

Media Planner Using The Greatest DSP Ever!

What do you like best? I like how clean the user interface is. The search function makes it easy to find groups and campaigns. It is easy to train others on the team with how the hierarchy has been set up. What do you dislike? I dislike how when I copy an old group, that it keeps the previous start and end dates in the copied campaigns. It would be great to have those updated as well, but the bulk edit feature comes in handy. I also dislike how we cannot set up for creatives to start and ...

Excellent Solution for Advertisers

What do you like best? The platform is excellent, but the customer service is the best part. What do you dislike? I have a single complaint: I can't delete creative files from the platform. Recommendations to others considering the product: Set up a demo and move forward with the trial - there is truly no risk and I believe that you'll be thrilled with the results! What problems are you solving with the product? What benefits have you realized? We have grown our digital advertising ...

Centro Review

What do you like best? The combination of a simple UI and sophisticated capabilities that lend themselves to local campaigns is perfect for our business needs. What do you dislike? There are a couple small complaints, mainly around reporting capabilities and the excessive work that needs to go into creating reports directly from the platform. What problems are you solving with the product? What benefits have you realized? Organized and effective distribution for local campaigns. The ...

Basis DSP - Easy to Use

What do you like best? Upload bulk creative function, a lot of other DSPs don't give you the option to do it yourself and put you through a long process of filling out excel sheets. I really like that I have a lot of control over sites placements, and it's easy to pull a reports for what I need, even if its' last minute. Also, the customer service is amazing, anything we need help with the team is there to help, and they are always open to suggestions and feedback. What do you dislike? ...

Dig it

What do you like best? Easy to use, great support if there are ever questions, they take client feedback & suggestions seriously What do you dislike? some quirky things, i dont like that the campaign being viewed changes if i update a date range (but i recognize these are the kinds of things that can be suggested What problems are you solving with the product? What benefits have you realized? na