Basis Reviews in April 2025: User Ratings, Pros & Cons

Programmatic Platform

What do you like best? Great help from our CSM, great resources available What do you dislike? some functionality not available ....say this is short? lol some more white list functionality? What problems are you solving with the product? What benefits have you realized? targeting users on a multiple platforms, now have the ability to target mobile users basically anywhere

Straight to the point

What do you like best? The interface. No other dsp has quick and easy to use interface. What do you dislike? There is no scheduled reporting still after 4 years of being an active user. Recommendations to others considering the product: Give it a 3 month try. What problems are you solving with the product? What benefits have you realized? The ability to keep cost down and still get great results.

User Friendly

What do you like best? Easy to use, great costumer service. What do you dislike? Sometimes videos can be slow to upload. Recommendations to others considering the product: Be sure to get training directly from Centro. The system itself is very easy to use, but make sure to equip yourself with the knowledge/tools to use the system properly and you can't go wrong! What problems are you solving with the product? What benefits have you realized? Targeting hard to reach consumers using ...

Finally in control!

What do you like best? Having control and flexibility of our campaigns has been the best part of switching to Basis DSP. No more email back and forth to get creatives switched out, targeting changes or reports. What do you dislike? Some reporting takes longer to run than expected, but being able to pull the data you need whenever you want it is better than waiting days for someone else to email it to you. Recommendations to others considering the product: Take the time to work your ...

Great Targeting Capabilities & Sound Reporting

What do you like best? The broad range of exchanges we can access. What do you dislike? The constant discrepancies in reporting between basis and other tools (like google analytics or client's crm. Recommendations to others considering the product: Make sure you work on the up-front setup to ensure your ROI is tracking properly. What problems are you solving with the product? What benefits have you realized? We are solving a problem of not being able to advertise on google due to a ...

Advertiser

What do you like best? Basis customer support team and training team have been great to work with. Sales team eager to assist with reporting. What do you dislike? Not mobile enabled UI not super friendly What problems are you solving with the product? What benefits have you realized? Programmatic Native Historical footfall / atrribution PMP Video

Easy to Use

What do you like best? I love being able to manage the DSP on my own but also knowing I have a dedicated specialist to help out if I ever have any questions. What do you dislike? Not much that I dislike, except when copying a campaign and changing a date, the dates do not change across the whole campaign. What problems are you solving with the product? What benefits have you realized? We are helping clients reach specific audiences outside of our one publication.

Great tool!

What do you like best? I appreciate the tool for a number of reasons. The tool is simple to setup and there are a number of campaign types to choose from. I can add creative with ease and I can make optimizations on the fly. What do you dislike? I wish there was a way to make updates via mobile, as well as check results quickly without being by a desktop computer. As well, I have discovered a number of outside vendors that charge me on a CPM. Since I have hard costs to adhere to (that I ...

Good platform, good customer service

What do you like best? The platform works well and has an easy to use interface. Custom service is better than many of the other DSPs we've used. Overall What do you dislike? Other platforms have internally built viewability or brand safety tools, Centro's are all third party. What problems are you solving with the product? What benefits have you realized? Providing display and advertising solutions for clients

Great Team, Great Support

What do you like best? Since DSPs generally access the same inventory and fit the same function, what sets Basis DSP apart is the team we have supporting us and keeping us abreast of changes in the product and best practices. What do you dislike? I have not run into any problems that our team wasn't able to help solve. What problems are you solving with the product? What benefits have you realized? We are able to provide our clients with a new level of transparency and flexibility in ...