Basis Reviews in April 2025: User Ratings, Pros & Cons

Great results for clients and easier to use every day

What do you like best? results for clients, and real time tracking What do you dislike? a few weird features, like not being able to clear out old tactics that have completed within a group. The movement between overview and analytics is clumsy Recommendations to others considering the product: Great support and feedback from team and improved our clients digital success by at least 50% What problems are you solving with the product? What benefits have you realized? Much ...

Robust, would recommend!

What do you like best? Excellent hands-on customer service make this super powerful platform approachable. Incredible targeting capabilities in a sleek interface - we love it! What do you dislike? Facebook conversions don't match up which is hard because we want to be able to pull a reporting from this platform. What problems are you solving with the product? What benefits have you realized? Granular targeting is important for our performance-based digital marketing agency.

Accessible and Reliable Customer Service

What do you like best? I like that our representative has always been communicative and accessible for any and all issues we encounter with Basis. The platform is also easy to use and mostly reliable. What do you dislike? The platform feels like it's constantly under construction, whether it's just going very slowly or there's a new bug somewhere in the system. Recommendations to others considering the product: It's a strong platform that's constantly being updated by their ...

Top-notch targeting; 5-star customer service

What do you like best? Top-notch omnichannel targeting technology; vast quality inventory; very attentive customer service What do you dislike? Wondering if it can be easier to check line item status like a button with color indicating if the campaign is on or off. What problems are you solving with the product? What benefits have you realized? It provides us with a more robust programmatic buying platform and gives us the confidence that we are utilizing the best and smartest tool in ...

The Gift that keeps on Giving

What do you like best? Basis/Sitescout have a lot of options/features that most DSP's don't have. What do you dislike? There are so many features, I feel like an ape at the controls of the Falcon 9. As much as I use the platform, I'm probably missing out on the advanced expert capabilities. Recommendations to others considering the product: You need to have a basic (haha) understanding of programmatic to use Basis. BUT Support is an email or phone call away. They may ...

The Gift that keeps on Giving

What do you like best? Basis/Sitescout have a lot of options/features that most DSP's don't have. What do you dislike? There are so many features, I feel like an ape at the controls of the Falcon 9. As much as I use the platform, I'm probably missing out on the advanced expert capabilities. Recommendations to others considering the product: You need to have a basic (haha understanding of programmatic to use Basis. BUT Support is an email or phone call away. They may have the BEST ...

Top-notch targeting; 5-star customer service

What do you like best? Top-notch omnichannel targeting technology; vast quality inventory; very attentive customer service What do you dislike? Wondering if it can be easier to check line item status like a button with color indicating if the campaign is on or off. What problems are you solving with the product? What benefits have you realized? It provides us with a more robust programmatic buying platform and gives us the confidence that we are utilizing the best and smartest ...

Basis DSP from a Creative Agency

What do you like best? Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and connected TV are very desirable and the tactics are exciting to bring to the table for new clients. What do you dislike? It takes a bit of a learning curve to understand and utilize the platform. If you are ...

Basis DSP from a Creative Agency

What do you like best? Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and connected TV are very desirable and the tactics are exciting to bring to the table for new clients. What do you dislike? It takes a bit of a learning curve to understand and utilize the platform. If you are new, ...

Centro is a DSP that I really enjoy using.

What do you like best? What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile. What do you dislike? I honestly can't think of a complaint. If I had to, it would just be that I can't enter a value of less than 1 for a click through rate on a group setup. I have to set it at 1 then go back and edit it. Sure, we'd love to get a 1 ctr, but reality is we are lucky to get a group ctr of .25%, so I want to set the ...