Basis Reviews in April 2025: User Ratings, Pros & Cons

We are new to Basis, but have had a great experience so far!

What do you like best? Our support from our Customer Success Manager, Kallie, has been so beneficial. She is always willing to answer our questions and help on training calls. There's also a wealth of information to help us sell new clients into the platform. What do you dislike? I've only had one issue with not being able to login and not getting any follow up emails to help, but Kallie helped me out. What problems are you solving with the product? What benefits have you realized? ...

Best DSP I have ever used

What do you like best? Easy to use platform and customer service is outstanding What do you dislike? Only thing is I can't upload keywords myself. Recommendations to others considering the product: Better targeting, easy to use and understand, and customer support is unmatched. What problems are you solving with the product? What benefits have you realized? We use Basis to schedule all of our ads online from GEO, Search/SIte, BT/CT and video. Amazing results!!

Solid platform, easy to user interface, wonderful support

What do you like best? I like that with Basis, we have the ability to target generically, all the way down to very granular all from an overall very user friendly interface. The tactics offered are on par with the industry. What do you dislike? Reporting could be improved. For example, setting up or saving scheduled reports from any area in which we might download data for any brand or group would be a major upgrade. Blacklist updates should be auto applied from the back end. ...

Comprehensive platform, excellent customer service, great ease of use.

What do you like best? The platform is easy to navigate and offers all of the tools we need to set up and execute successful campaigns. What do you dislike? We would like more of an ability to utilize a tracking system to account for hyper local conversions; for instance, if a user is served an ad and they then proceed into the store, we would be able to see that they entered the "conversion zone" and provide reporting on how many of the users that were served ads entered this zone. ...

Solid platform, easy to user interface, wonderful support

What do you like best? I like that with Basis, we have the ability to target generically, all the way down to very granular all from an overall very user friendly interface. The tactics offered are on par with the industry. What do you dislike? Reporting could be improved. For example, setting up or saving scheduled reports from any area in which we might download data for any brand or group would be a major upgrade. Blacklist updates should be auto applied from the back end. ...

Best DSP I have ever used

What do you like best? Easy to use platform and customer service is outstanding What do you dislike? Only thing is I can't upload keywords myself. Recommendations to others considering the product: Better targeting, easy to use and understand, and customer support is unmatched. What problems are you solving with the product? What benefits have you realized? We use Basis to schedule all of our ads online from GEO, Search/SIte, BT/CT and video. Amazing results!!

Comprehensive platform, excellent customer service, great ease of use.

What do you like best? The platform is easy to navigate and offers all of the tools we need to set up and execute successful campaigns. What do you dislike? We would like more of an ability to utilize a tracking system to account for hyper local conversions; for instance, if a user is served an ad and they then proceed into the store, we would be able to see that they entered the "conversion zone" and provide reporting on how many of the users that were served ads entered this zone. ...

So far so good, the team and support is very helpful and professional.

What do you like best? The Centro team has been extremely helpful as we explored media buying options. What do you dislike? So far things are going well. The only dislike is related to verification and viewability. They do not support video verification. Recommendations to others considering the product: Ensure viewability and verification options are available for video What problems are you solving with the product? What benefits have you realized? Creating one single ...

So far so good, the team and support is very helpful and professional.

What do you like best? The Centro team has been extremely helpful as we explored media buying options. What do you dislike? So far things are going well. The only dislike is related to verification and viewability. They do not support video verification. Recommendations to others considering the product: Ensure viewability and verification options are available for video What problems are you solving with the product? What benefits have you realized? Creating one single platform to ...

Easy to use and very powerful

What do you like best? Basis is easy to use and has great targeting options. The Private Marketplace is fantastic. Would recommend in a heartbeat. Also - Great customer service. What do you dislike? Would be nice if you could get creative approved on a 24-7 basis, or at least 7 days a week. What problems are you solving with the product? What benefits have you realized? Easy communication to targets.