Basis Reviews in April 2025: User Ratings, Pros & Cons

Basis Customer Service is beyond any other DSP I have worked with.

What do you like best? The Customer service is extremely responsive and so helpful. What do you dislike? UI is slow and clunky. There are no easy ways to access creatives or pixels that belong to the advertiser or even client. What problems are you solving with the product? What benefits have you realized? We needed a way to respond quickly to client requests and have access to high-quality data while we grow as an agency. Basis has helped solve those concerns for us so far.

Basis empowers efficiency for our team to deliver meaningful results for clients

What do you like best? With Basis, variant is successfully using multiple two-person pods to efficiently service media, thanks to the plethora of workflow optimization tools. Without Basis, variant estimates it would take at least a six-person team to run various strategic accounts. Having smaller, more effective media teams enables the other team members to pursue new business, focus on strategy, and build meaningful client relationships. What do you dislike? Would like Basis to ...

Top Notch Customer Service

What do you like best? The best part of Basis is the support we receive from our Centro team. Their involvement makes us feel confident that we are running the best possible campaign, even though we are still learning a lot about running campaigns in-house. What do you dislike? As someone who logs into the system only once every couple of weeks, I do feel like finding the information I need isn't as intuitive as many other platforms. I tend to be comfortable with new technologies, but ...

Broadcasts, strong support and a firm grasp

What do you like best? During the customer renewal phase, I moved my agency's show capability from a controlled service company to base 2 months ago. The approach we designed the Basic features has positively led to consumer engagement and fulfillment. The platform's scope, versatility and openness is crucial at this stage in attracting and rising customers. What do you dislike? Basis team is still responsive and eager to collaborate on solutions to overcome the problems we encounter ...

Robust Capabilities combined with Intuitive UI

What do you like best? Basis has integrated so many different data partners and targeting capabilities that I know I will be able to run any tactic on their platform, especially interesting new solutions. What do you dislike? Their automatic budget pacing doesn't work for clients whose budgets are changing day by day. In order to get it to track the budget pace correctly I would need to submit an entire new media plan, which gets cumbersome when it's happening so frequently. Therefore ...

Awesome performance, strong assistance and a stable foundation

What do you like best? I appreciate how simple it would be to divide initiatives by strategy, it provides versatility targeting and it allows me the chance to try different approaches new proposals. I always want to see the list consulted when making potential company strategies or planning a new plan. The latest forecasting function also enables us to offer the campaign flights a precise size. What do you dislike? There are no major shortcomings I've noticed from operating inside ...

Highly granular

What do you like best? Awesome CSM to help guide you. Able to control bids and targeting on a granular level. Low bounce rates for programmatic, great conversion targeting What do you dislike? Bad data dashboard, takes long to learn. What problems are you solving with the product? What benefits have you realized? Inventory for cannabis industry and solid retargeting performance for lifecycle.

Best-in-class service

What do you like best? We use several martech platforms and none provide the responsive customer service the Basis team does. That platform UX is fairly easy to use and intuitive, for the most part. What do you dislike? While we love the great customer service, we wish we didn't need to use it as much. The platform has some great features that you don't find with other DSP's but there are some inconsistencies. The UX is easy to use, yet some things aren't intuitive to find. The ...

Basis is a Marketing GAME CHANGER!!!!

What do you like best? I love being able to build, monitor and optimize my own digital campaigns 24/7 to get the best results for my clients. The Basis platform is VERY user friendly for literally anyone and the personal support, training and resources you get from Centro is unbelievable! What do you dislike? There is really nothing I dislike about Basis and it is the best investment I've ever made for my agency business. However, there are so many tools to use in the Basis platform, ...

#1 DSP Around!

What do you like best? Easy to use interface, tons of public auction sites, tons of contextual and third-party audiences. Unmatched customer service and support. Their team is second to none! What do you dislike? The tool is easy to use and optimize performance. I wish there was a feature that let you optimize based on segments, audiences, etc but that seems pretty complicated to implement. Recommendations to others considering the product: Great tool if you're looking to target ...