Basis

Basis is a Marketing GAME CHANGER!!!!

What do you like best? I love being able to build, monitor and optimize my own digital campaigns 24/7 to get the best results for my clients. The Basis platform is VERY user friendly for literally anyone and the personal support, training and resources you get from Centro is unbelievable! What do you dislike? There is really nothing I dislike about Basis and it is the best investment I've ever made for my agency business. However, there are so many tools to use in the Basis platform, ...

#1 DSP Around!

What do you like best? Easy to use interface, tons of public auction sites, tons of contextual and third-party audiences. Unmatched customer service and support. Their team is second to none! What do you dislike? The tool is easy to use and optimize performance. I wish there was a feature that let you optimize based on segments, audiences, etc but that seems pretty complicated to implement. Recommendations to others considering the product: Great tool if you're looking to target ...

Connecting our clients through data-driven digital marketing in less time, money and hassle.

What do you like best? The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating more efficiently for our clients. Excellent support, research capabilities, and the continuous training and resources they provide to keep us informed and up to date on emerging trends. What do you dislike? ...

Media Director

What do you like best? The interface is very user friendly. Customer service is impeccable. Kallie does an amazing job helping our team to optimize campaigns and strategize how to best reach target audiences. What do you dislike? Reporting takes longer than I'd like to turn around custom reports but I still like the fact that the reports can be pulled. It would be nice if reporting could link out. What problems are you solving with the product? What benefits have you realized? We ...

Basis Makes it Easy on Advertisers

What do you like best? Basis is structured in a way where your campaigns are easy to navigate, easy to understand and easy to manipulate. What do you dislike? Centro continues to make upgrades to Basis so typically if there's an element of the system that's giving me trouble, it's addressed in the next version. What problems are you solving with the product? What benefits have you realized? One attribute we really enjoy is Basis' ability to pull in other channels so from a ...

Easy-to-use DSP with incredible support

What do you like best? Basis DSP has the best targeting capabilities we have seen from a DSP. Its easy-to-use dashboard allows us to set up complex campaigns in a short period of time. Having weekly support calls with George Leff has been incredibly helpful in terms of learning the platform and understanding additional opportunities for improved campaigns. We love the targeting capabilities from the Basis data partners, and find it to be the best opportunity in digital to fine-tune an ...

Easy to Use for Anyone

What do you like best? G2 Basis by Centro is so easy to use. It walks you through the steps. You can set the campaign and it runs. You don't have to continue to monitor it. What do you dislike? We haven't had any issues with the platform. It's been very easy to use and when we have questions we can get help. What problems are you solving with the product? What benefits have you realized? OTT & CTV video campaign worked great for our customer. We were so pleased that they decided ...

A simple system with impeccable support.

What do you like best? I like George Leff best. Good support is hard to come by these days. What do you dislike? Sometimes KPIs are hard to get to. Usually I have to contact George to find things, so maybe not that intuitive. Recommendations to others considering the product: Get close with your support team! What problems are you solving with the product? What benefits have you realized? Basis has helped our 5 location automotive group grow our online presence by providing a ...

Comprehensive, Accessible Platform

What do you like best? A lot of martech platforms are either accessible or comprehensive, rarely both. Basis is the exception that proves the rule. Access to a galaxy of audience data and display inventory combined with exceptional client service makes this a must-add to your marketing toolkit. What do you dislike? One of the drawbacks of the platform is that a lot of the third-party platforms used to power audience creation isn't open to users, but needs to be managed by account ...

Easy, Effective, and with amazing customer support

What do you like best? I like that all of my campaigns are centralized in one place. That I have hundreds of publishers at my fingertips and that I have incredible support from the Basis team any time I need it. What do you dislike? It's not the most intuitive platform, but I have noticed that you guys are making efforts to make it more intuitive Recommendations to others considering the product: Just continue to make the platform more intuitive! That will make the use of it so ...