Basis Reviews in April 2025: User Ratings, Pros & Cons

My favorite part about Basis is the level of support we get from the Basis team.

What do you like best? Working with the Basis team has made my job much easier. I appreciate the level of support and the extra level of effort that the team puts in to help set us up for success. What do you dislike? I wish we can build our own LaL audiences in the self-managed platform without having to enter into a Direct Buy. What problems are you solving with the product? What benefits have you realized? We are seeing benefits from additional ad exchanges. We are able to reach a ...

Solid advertising platform

What do you like best? After years of managed buying, we launched Basis this year to get better control over our clients buys. We were able to get up and running very quickly and, with some hiccups along the way, we were able to better plan, report and optimize our clients buys during this election cycle then we have ever been able to in the past. In fact on the few campaigns we still ran as managed buys elsewhere we got grief from the partners because we weren't able to offer them the in ...

An easy to use, nimble platform

What do you like best? Transparency, slice performance data however you want it, excellent client support, extremely user friendly and intuitive, and Basis consistently releases new features that are valuable What do you dislike? I'd like to see more reporting enhancements on the product road map What problems are you solving with the product? What benefits have you realized? Endless targeting options for every channel, always a way to achieve scale

A Complete Work Flow for Digital Advertising

What do you like best? A complete digital work flow system for agencies and direct businesses. They deliver an all encompassing platform to deliver programmatic advertising campaigns through a variety of campaign tactics. Basis support is best in class, which makes their services as sound as possible. What do you dislike? There isn't much to dislike. With the advances of Basis, Centro appears to be ahead of my internal wishes. Recommendations to others considering the product: ...

New to Basis

What do you like best? The ease in creating group ads. It is very quick and efficient What do you dislike? How many tabs you have to click in order to get to one campaign. Recommendations to others considering the product: This is an easy cross platform software. It makes advertising and reporting easy and simple. What problems are you solving with the product? What benefits have you realized? Lets me create Display advertising with ease and run cross platform.

User-friendly, comprehensive tool and team

What do you like best? The Centro team's support is fantastic, and visibility on reporting and performance within the tool along with the ease of use. What do you dislike? Some of the planning experiences could be improved - helping us determine appropriate spend levels based on available volume, etc. What problems are you solving with the product? What benefits have you realized? Mainly performance problems with client campaigns, which we get great control over in basis.

Centro DSP platform

What do you like best? Platform is very easy to use. Their staff has been great to help train and answer questions. What do you dislike? Their reporting features are not as in depth as a previous vendor. What problems are you solving with the product? What benefits have you realized? The ability to control our campaigns in house is very beneficial to us.

Centro DSP platform

What do you like best? Platform is very easy to use. Their staff has been great to help train and answer questions. What do you dislike? Their reporting features are not as in depth as a previous vendor. What problems are you solving with the product? What benefits have you realized? The ability to control our campaigns in house is very beneficial to us.

A good self-service DSP with great customer service

What do you like best? The platform gives users a significant amount of control over ads and optimization, and once you learn how to navigate the interface, it's fairly easy to use. There are great targeting segments, no shortage of exchanges, and relatively simple optimization tools. The number of categories for creative is incredible — from the usual static image/video to GIFs, HTMLs, audio files, and more. The customer service is superb — our representative goes above and beyond to make ...

We are new to Basis, but have had a great experience so far!

What do you like best? Our support from our Customer Success Manager, Kallie, has been so beneficial. She is always willing to answer our questions and help on training calls. There's also a wealth of information to help us sell new clients into the platform. What do you dislike? I've only had one issue with not being able to login and not getting any follow up emails to help, but Kallie helped me out. What problems are you solving with the product? What benefits have you realized? The ...