Basis Reviews in April 2025: User Ratings, Pros & Cons

Basis is an intuitive platform to make planning and buying digital seemless

What do you like best? Basis keeps all correspondence with publishers in one place, eliminating the need for email and Basis. It is easy to add clients, pub contacts and collaborators. I loved the trafficking workbook and upload to Google - makes that process extremely simple. What do you dislike? Inability to customize easily - columns when I download a plan, ad serving pricing (CPM/flat), adding internal users to the RFP process. I'm working with my customer success manager to put ...

Political/Issues campaigns with Basis

What do you like best? Basis has put a lot of time and effort into understanding the needs of political campaigns. That effort has really paid off with features such as Political Priority for ad reviews, top-notch third party data for targeting and a team that of experts to unravel self-inflicted glitches at the speed of light. What do you dislike? While I don't truly dislike Centro's reporting, it would be nice if it was a bit more robust and customizable. But they're always working ...

An easy to use, nimble platform

What do you like best? Transparency, slice performance data however you want it, excellent client support, extremely user friendly and intuitive, and Basis consistently releases new features that are valuable What do you dislike? I'd like to see more reporting enhancements on the product road map What problems are you solving with the product? What benefits have you realized? Endless targeting options for every channel, always a way to achieve scale

great support and customer service

What do you like best? our account manager is amazing. never have to wait for a response and keeps the team up to date. What do you dislike? some of the UI elements could be improved. What problems are you solving with the product? What benefits have you realized? everything. Basis has been very versatile for us to match solutions to needs based on each campaign.

Basis is an intuitive platform to make planning and buying digital seemless

What do you like best? Basis keeps all correspondence with publishers in one place, eliminating the need for email and Basis. It is easy to add clients, pub contacts and collaborators. I loved the trafficking workbook and upload to Google - makes that process extremely simple. What do you dislike? Inability to customize easily - columns when I download a plan, ad serving pricing (CPM/flat, adding internal users to the RFP process. I'm working with my customer success manager to put in ...

Top Notch Customer Service

What do you like best? The customer service through Centro is top notch, from sales to direct contacts the whole process of working with them has been extremely pleasant, they are happy to take them time to teach the platform and ensure that we truly understand it so we don't feel left out in the cold if we ever get stuck. What do you dislike? The interface can be glitchy and difficult to use on occasion, making the day-to-day work more tedious than necessary, however, the customer ...

A Complete Work Flow for Digital Advertising

What do you like best? A complete digital work flow system for agencies and direct businesses. They deliver an all encompassing platform to deliver programmatic advertising campaigns through a variety of campaign tactics. Basis support is best in class, which makes their services as sound as possible. What do you dislike? There isn't much to dislike. With the advances of Basis, Centro appears to be ahead of my internal wishes. Recommendations to others considering the product: With so ...

User-friendly, comprehensive tool and team

What do you like best? The Centro team's support is fantastic, and visibility on reporting and performance within the tool along with the ease of use. What do you dislike? Some of the planning experiences could be improved - helping us determine appropriate spend levels based on available volume, etc. What problems are you solving with the product? What benefits have you realized? Mainly performance problems with client campaigns, which we get great control over in basis.

New to Basis

What do you like best? The ease in creating group ads. It is very quick and efficient What do you dislike? How many tabs you have to click in order to get to one campaign. Recommendations to others considering the product: This is an easy cross platform software. It makes advertising and reporting easy and simple. What problems are you solving with the product? What benefits have you realized? Lets me create Display advertising with ease and run cross platform.

My favorite part about Basis is the level of support we get from the Basis team.

What do you like best? Working with the Basis team has made my job much easier. I appreciate the level of support and the extra level of effort that the team puts in to help set us up for success. What do you dislike? I wish we can build our own LaL audiences in the self-managed platform without having to enter into a Direct Buy. What problems are you solving with the product? What benefits have you realized? We are seeing benefits from additional ad exchanges. We are able to ...