Basis Reviews in April 2025: User Ratings, Pros & Cons

Using Basis

What do you like best? I think that it's a really easy platform to navigate and understand as I am new to programmatic display buying. What do you dislike? There are a few features I know other platforms offer that Basis doesn't which would be great. Scheduling ads would be nice and more of a mainstream way to optimize. Recommendations to others considering the product: It's a really great tool to use and it's easy to navigate. There are other platforms that are more advanced ...

sarah

What do you like best? the interface is easy to use and get used to What do you dislike? i dislike how the zip code reporting is not correct, and for one zip code, there are a few cities from a few different states from that one zip code. What problems are you solving with the product? What benefits have you realized? it is causing more problems than solutions

User friendly and simple

What do you like best? It's super easy to create and manage campaigns. Plus it helps keep all brands and campaigns more organized and easily accessible. Everything is easy to find and layout makes complete sense. Extremely user friendly. What do you dislike? The Centro/terminology is hard to remember for someone who is not inside, buying regularly. I also dislike how long it takes to get the numbers you need for reporting. Sometimes, we need data right away. So, I wish there was ...

Easy to Use

What do you like best? We use Basis for a very niche offering at our firm and getting reporting out of a DSP is very important. The csv export with detailed line items is incredibly easy to obtain. What do you dislike? Lack of clarity on ad approval process from external networks like Google and AppNexus. Recommendations to others considering the product: If you will be trafficking a lot of ad units on a regular basis Basis' batch-up load makes it much easier. What problems are you ...

Easy to Use

What do you like best? We use Basis for a very niche offering at our firm and getting reporting out of a DSP is very important. The csv export with detailed line items is incredibly easy to obtain. What do you dislike? Lack of clarity on ad approval process from external networks like Google and AppNexus. Recommendations to others considering the product: If you will be trafficking a lot of ad units on a regular basis Basis' batch-up load makes it much easier. What problems are ...

Generally very pleased with performance

What do you like best? The insights and reporting tools make pulling information so convenient! Also, Jeff Poteracki, our Customer Success Manager was fantastic to work with. He was consistently available, able to answer almost all of our questions, and knew how to find the answers he didn't know off hand. Extremely friendly and made using Basis much easier. What do you dislike? The various selects through the ad process. As in, having to select the same multiple pieces every time I ...

Generally very pleased with performance

What do you like best? The insights and reporting tools make pulling information so convenient! Also, Jeff Poteracki, our Customer Success Manager was fantastic to work with. He was consistently available, able to answer almost all of our questions, and knew how to find the answers he didn't know off hand. Extremely friendly and made using Basis much easier. What do you dislike? The various selects through the ad process. As in, having to select the same multiple pieces every time I want ...

sarah

What do you like best? the interface is easy to use and get used to What do you dislike? i dislike how the zip code reporting is not correct, and for one zip code, there are a few cities from a few different states from that one zip code. What problems are you solving with the product? What benefits have you realized? it is causing more problems than solutions

User Friendly and Great Support

What do you like best? The platform is very easy to use both in the Direct and DSP portion. With not having worked in many platforms like Basis before, this platform is very easy to learn quickly. Service from the Centro team has always been a huge help to our team - we're lucky to have such a great team backing us up. What do you dislike? Slow rolling out of new updates. Although it's slow moving, I'm happy with the fact that new updates are constantly coming out and being communicated ...

Easy, informative and ready to get started!

What do you like best? Still being trained on the software, but I know it will be something I use frequently. What do you dislike? Haven't had a chance to play with the system to dislike anything yet. : What problems are you solving with the product? What benefits have you realized? Digital/Mobile media buying