Basis Reviews in April 2025: User Ratings, Pros & Cons

Very powerful platform designed for agencies of any size

What do you like best? As a small digital agency with tons of knowledge and expertise but not the staff or resources to run a wide array of ads, Centro's Basis platform gave us the ability to quickly set up, deploy, and manage ad campaigns comparable to much larger agencies across multiple clients and channels. With a dedicated account rep who was very attentive to our needs, I never felt like I was going it alone. This level of power enabled my small agency to drastically overperform ...

Very powerful platform designed for agencies of any size

What do you like best? As a small digital agency with tons of knowledge and expertise but not the staff or resources to run a wide array of ads, Centro's Basis platform gave us the ability to quickly set up, deploy, and manage ad campaigns comparable to much larger agencies across multiple clients and channels. With a dedicated account rep who was very attentive to our needs, I never felt like I was going it alone. This level of power enabled my small agency to drastically overperform ...

Great DSP, Very User Friendly

What do you like best? I enjoy the ease of setting up a campaign, to ensure we are able to reach our goals for our clients. What do you dislike? The system can be a bit "buggy" at times, but for the most part none of the issues have been that big of a nuisance. Recommendations to others considering the product: It is a great option to have as a DSP, if you are looking for another channel to place digital advertising. The customer service alone is worth investing into this product, as ...

Great DSP, Very User Friendly

What do you like best? I enjoy the ease of setting up a campaign, to ensure we are able to reach our goals for our clients. What do you dislike? The system can be a bit "buggy" at times, but for the most part none of the issues have been that big of a nuisance. Recommendations to others considering the product: It is a great option to have as a DSP, if you are looking for another channel to place digital advertising. The customer service alone is worth investing into this product, ...

My experience with Basis by Centro

What do you like best? The platform is very user friendly. Being new to the programmatic space, both the platform as well as the customer support I've received from Michael Sammut, Chris Timmins and Matt Basil has been amazing. They go above and beyond to make sure I have the tools needed to be successful. The insights reporting tool has been beneficial because we have to provide reports to our members as well as board members. With this tool, Im able to provide a high level view of the ...

My experience with Basis by Centro

What do you like best? The platform is very user friendly. Being new to the programmatic space, both the platform as well as the customer support I've received from Michael Sammut, Chris Timmins and Matt Basil has been amazing. They go above and beyond to make sure I have the tools needed to be successful. The insights reporting tool has been beneficial because we have to provide reports to our members as well as board members. With this tool, Im able to provide a high level view of the ...

Easy to use, robust, broad reach

What do you like best? Being able to reach a large audience across many different exchanges, especially across mobile in-app inventory, with deep reporting and toggles to control many aspects of the campaign at once. The support team is very responsive. Flexbility across groups and campaign functionality can make reporting a breeze when high-maintenance clients come down with granular reporting requirements. What do you dislike? Would like to be able to set daily impression caps/goals. ...

Easy to use, robust, broad reach

What do you like best? Being able to reach a large audience across many different exchanges, especially across mobile in-app inventory, with deep reporting and toggles to control many aspects of the campaign at once. The support team is very responsive. Flexbility across groups and campaign functionality can make reporting a breeze when high-maintenance clients come down with granular reporting requirements. What do you dislike? Would like to be able to set daily impression caps/goals. ...

Has great potential, but just not up to par yet

What do you like best? The reporting feature is pretty great in that I'm able to see the data for all of our individual moving parts at a glance. Being able to have everything living within one platform has great potential. I also like the different ways we can utilize Basis' targeting and the multiple ways we can upload custom lists for matching. Keeping in mind brand safety is also something that I don't think we considered, so that was also a neat feature that greatly improved our ...

Has great potential, but just not up to par yet

What do you like best? The reporting feature is pretty great in that I'm able to see the data for all of our individual moving parts at a glance. Being able to have everything living within one platform has great potential. I also like the different ways we can utilize Basis' targeting and the multiple ways we can upload custom lists for matching. Keeping in mind brand safety is also something that I don't think we considered, so that was also a neat feature that greatly improved our ...