Basis Reviews in April 2025: User Ratings, Pros & Cons

Great results, room for improvement

What do you like best? Basis offers targeting options much more specific than traditional display advertising in my experience, which opens up new strategies for niche markets as well as better performance for our other clients What do you dislike? The UI can be redundant and less user-friendly than platforms like Google Ads. Part of our frustration is for the atypical way we need to run our campaigns and reports, which isn't the "Basis" way but also isn't uncommon for agencies. There ...

Great results, room for improvement

What do you like best? Basis offers targeting options much more specific than traditional display advertising in my experience, which opens up new strategies for niche markets as well as better performance for our other clients What do you dislike? The UI can be redundant and less user-friendly than platforms like Google Ads. Part of our frustration is for the atypical way we need to run our campaigns and reports, which isn't the "Basis" way but also isn't uncommon for agencies. There ...

Great platform, great support!

What do you like best? The platform provides any information necessary to fully optimize any campaign through the DSP. The staff is beyond welcoming and friendly. I can always count on my rep to respond quickly and thoroughly to any questions I have. Basis is updated continuously, and I am always informed via email or video chat of anything new or improved. This is a huge upgrade from our previous platform, from customer service to the platform itself. In addition, the event I attended ...

Great platform, great support!

What do you like best? The platform provides any information necessary to fully optimize any campaign through the DSP. The staff is beyond welcoming and friendly. I can always count on my rep to respond quickly and thoroughly to any questions I have. Basis is updated continuously, and I am always informed via email or video chat of anything new or improved. This is a huge upgrade from our previous platform, from customer service to the platform itself. In addition, the event I attended was ...

Programmatic Made Easy

What do you like best? I love the intuitive campaign building and the way that it walks you through building your campaigns, as well as the immense amount of partnerships available through Centro. The reporting options are incredibly helpful as many of our clients require quarterly, if not monthly reporting. What do you dislike? No option for ad rotations as of yet, would like to see more options regarding media plan building/estimates. The Help section is not as user friendly as ...

Programmatic Made Easy

What do you like best? I love the intuitive campaign building and the way that it walks you through building your campaigns, as well as the immense amount of partnerships available through Centro. The reporting options are incredibly helpful as many of our clients require quarterly, if not monthly reporting. What do you dislike? No option for ad rotations as of yet, would like to see more options regarding media plan building/estimates. The Help section is not as user friendly as ...

Easy to Use, Excellent Customer Service

What do you like best? One of the things Google has been doing recently is making it so any small to mid size business can quickly run advertising on Google Ads, and although we are not a small to mid-size business, the fact remains that programmatic media buying isn't always that easy. However, the Basis platform sure makes it easy enough. Bulk edit options, easy navigation, being able to upload and serve creative out of the same platform, these are all pain points in other DSP's but not ...

Easy to Use, Excellent Customer Service

What do you like best? One of the things Google has been doing recently is making it so any small to mid size business can quickly run advertising on Google Ads, and although we are not a small to mid-size business, the fact remains that programmatic media buying isn't always that easy. However, the Basis platform sure makes it easy enough. Bulk edit options, easy navigation, being able to upload and serve creative out of the same platform, these are all pain points in other DSP's but not ...

Solid Platform

What do you like best? The platform is very easy to use. Tracking and optimization are a breeze and the continued improvements they have been implementing are fantastic. What do you dislike? Managed services can move a little slow for my taste. They are great if you're a "check in once a month" kind of client but if you need day-to-day service, you may want to look for something more agile. Recommendations to others considering the product: Solid training and understanding of ...

Solid Platform

What do you like best? The platform is very easy to use. Tracking and optimization are a breeze and the continued improvements they have been implementing are fantastic. What do you dislike? Managed services can move a little slow for my taste. They are great if you're a "check in once a month" kind of client but if you need day-to-day service, you may want to look for something more agile. Recommendations to others considering the product: Solid training and understanding of ...