Basis

Basis

What do you like best? dashboard and UI, customer support , 3rd party data + more! What do you dislike? Some manual things, pacing and reporting Recommendations to others considering the product: Basis is the perfect all-around DSP that supports small to big business models. Access to third party data, amazing customer support and a beautiful easy to use UI with consistently updated features and upgrades to help advertisers and businesses to their jobs effectively. I highly ...

Digital Sales Engineer

What do you like best? Basis is user friendly and provides detailed data for campaigns. What do you dislike? The dashboard isn't very "attractive" - tons of data, but you have to put it in your own format to make it client facing. What problems are you solving with the product? What benefits have you realized? In my role, we use Basis to launch programmatic campaigns and use the variety of tactics available to reach advertisers' campaign goals. We've seen success in reaching ...

Our experiance

What do you like best? Turn around - from strategy, to activation and problem resolution. The turn around is from immediate to 60 minutes. Never more. To this point we are very pleased. The CSR has been outstanding. What do you dislike? To this point we are very pleased. The CSR has been outstanding. Recommendations to others considering the product: let them know what you are trying to accomplish and they will be honest on the route you should take, with them or with someone ...

Amazing search & social integrations!

What do you like best? Seamless integration, everything I need in one place, easy campaign development, and our wonderful CSM Cody have made using Basis an amazing experience! We've seen better results for our clients and couldn't be happier. Working with Cody especially has been incredibly helpful. His patience and professionalism is unmatched, and he was always ready with suggestions and best practices to get the most out of Basis. What do you dislike? Initially the platform was a ...

Awesome platform for Media Buying/Planning and DSP

What do you like best? The ever-evolving updates within the platform. New features are being added every week, and they listen to the consumers on what they want and need from the platform. Being able to see pacing and integrations from the DSP as well as other direct buys is crucial to planning and monitoring campaign success. What do you dislike? Cleaner interface and more integrations with other reporting platforms. What problems are you solving with the product? What benefits ...

Basis is a one stop shop for every thing you need as a digital marketer.

What do you like best? Our company often works in very niche markets and Basis has such a large pool of data providers in almost every segment you can think of, making it easy for us to reach our target audiences. Not only does Basis serve our programatic ad buying needs, but it also allows us to link our other digital campaigns so we can analyze and report on performance across Basis, Google, Facebook and others all in one place. What do you dislike? Basis is not always the most ...

Basis empowers efficiency for our team to deliver meaningful results for clients

What do you like best? With Basis, variant is successfully using multiple two-person pods to efficiently service media, thanks to the plethora of workflow optimization tools. Without Basis, variant estimates it would take at least a six-person team to run various strategic accounts. Having smaller, more effective media teams enables the other team members to pursue new business, focus on strategy, and build meaningful client relationships. What do you dislike? Would like Basis to ...

Top Notch Customer Service

What do you like best? The best part of Basis is the support we receive from our Centro team. Their involvement makes us feel confident that we are running the best possible campaign, even though we are still learning a lot about running campaigns in-house. What do you dislike? As someone who logs into the system only once every couple of weeks, I do feel like finding the information I need isn't as intuitive as many other platforms. I tend to be comfortable with new technologies, but ...

Robust Capabilities combined with Intuitive UI

What do you like best? Basis has integrated so many different data partners and targeting capabilities that I know I will be able to run any tactic on their platform, especially interesting new solutions. What do you dislike? Their automatic budget pacing doesn't work for clients whose budgets are changing day by day. In order to get it to track the budget pace correctly I would need to submit an entire new media plan, which gets cumbersome when it's happening so frequently. Therefore ...

Highly granular

What do you like best? Awesome CSM to help guide you. Able to control bids and targeting on a granular level. Low bounce rates for programmatic, great conversion targeting What do you dislike? Bad data dashboard, takes long to learn. What problems are you solving with the product? What benefits have you realized? Inventory for cannabis industry and solid retargeting performance for lifecycle.