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Attribution - Marketing Attribution Software

Attribution Reviews in April 2025: User Ratings, Pros & Cons

Track your marketing ROI with precision and ease.

4.6

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Attribution offers custom pricing plan

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Attribution Reviews & Ratings

4.6

Excellent

Based on 67 ratings & 29 reviews

Rating Distribution

Excellent

(22)

Very Good

(5)

Good

(2)

Poor

(0)

Terible

(0)

Expert's Review

Attribution has been receiving overwhelmingly positive reviews over the past 12 months, with users praising its user-friendly interface, granular tracking capabilities, and seamless integrations with platforms like Segment.com. The ability to easily customize attribution models and track data at a campaign level has been a standout feature for many, allowing for ...Read more

Attribution pros and cons

  • Easy setup and integration with popular platforms like Shopify, Facebook, and Google, allowing quick implementation and tracking capabilities.

  • Intuitive user interface that is simple to navigate, making it accessible for users with varying technical expertise.

  • Comprehensive tracking features, including multi-channel attribution, granular data slicing, and customizable views, providing deep insights into marketing performance.

  • Efficient customer support that is responsive and helpful, assisting users in setting up and maximizing the platform's value.

  • Some users experienced difficulties with specific integrations, like Segment.com, impacting the seamless flow of data and verification processes.

  • The platform may lack advanced features for customization and app/connectors selection in the Marketplace, limiting options for achieving complex functionalities.

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Showing 11-20 out of 29

AA

Andrew A

11/07/19

5 out of 5

"Great Multichannel Attribution Tool"

What do you like best about Attribution? Setup was already very simple and the integration with Segment made things even easier. Setting up new channel groupings is quick and intuitive and the customer support is top-notch.

QS

Qiana S

11/05/19

5 out of 5

"Attribution has truly helped us increase visibility into our marketing campaigns!"

What do you like best about Attribution? Revenue Tracking! We are able to track how much revenue our marketing campaigns are earning. With Attribution we are doing this much more accurately. We also REALLY enjoy their level of customer service and attention to their customers. Attribution has very short turnaround times and it doesn't take long to hear back from them. They've been a pleasure to work with.

AU

Anonymous User

10/16/19

4 out of 5

"Effective Attribution"

What do you like best about Attribution? We enjoyed seeing sales attribution across all our marketing channels. What do you dislike about Attribution?

PT

Payam T

07/08/19

5 out of 5

"Ideal "starter" Attribution platform for any marketer"

What do you like best about Attribution? We needed to setup an attribution platform fairly quickly before launching our company and website. The platform was easy to setup and integrate with Shopify, FB, Google, and other 3rd party ad platforms. We were able to see results by source and campaign type, and change attribution model to see how it impacts results. Most of the metrics (sales, clicks, user-level-data) are fairly accurate. I've been using the platform for 5 months now and so far ...

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ZA

Zeb A

06/27/19

5 out of 5

"The best multi touch attribution software out there!"

What do you like best about Attribution? Super simple to setup. Integrates via segment. Super intuitive UI. Attribution has made us a more agile where we can easily drill down and find out how our marketing dollars are working and work towards improving our channel ROI. This is one of those softwares that gets opened the first thing in the morning, alongside our email.

PB

Paul B

03/19/19

5 out of 5

"Solved our multi-channel attribution problems"

What do you like best about Attribution? Gives us really solid multi-channel attribution, and let's us drill down super granularly. Super helpful to be able to segment and drill down by channel (fb, google, search), campaigns + assets, paths, and utms. After we spent a few minutes defining all our channels, we had full-picture of where we spent and made money. It's our source of truth for attribution, and check it almost daily. Easy to setup, took a couple minutes. Support team is ...

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AU

Anonymous User

02/22/19

5 out of 5

"Great out of the box attribution product"

What do you like best about Attribution? Attribution App is an out of the box solution that immediately reveals rich insights without complicated setup. Far better than what is available in the free analytics tools out there, and essential for a multi-touch considered a purchase like ours.

JM

Jon M

11/19/18

5 out of 5

"Awesome tool, great customer support! "

What do you like best about Attribution? Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others…we now have one unbiased source to track and compare conversion performance of our ad channels. No more frustration with the conversion “math” from the different ad platforms! Also their customer support is awesome. Ryan and his team have consistently gone out of their way take care of our needs.

SC

SmartrMail C

11/11/18

4.5 out of 5

"Best Multi-touch Attribution App for the Price"

What do you like best about Attribution? It was an extremely quick setup that was well documented by their team. Pricing was also transparent and visible on site, didn't have to waste time jumping on a demo call or reaching out before we could trial the app and see if it would be a good fit for us.

AU

Anonymous User

11/01/18

3.5 out of 5

"Good basic attribution app"

What do you like best about Attribution? Very easy to use Works well with Segment