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8.5

Spot Score

Apptimize - AB Testing Software

Apptimize Reviews in April 2025: User Ratings, Pros & Cons

Empower your app with A/B testing.

4.2

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Apptimize Reviews & Ratings

4.2

Very Good

Based on 18 ratings & 18 reviews

Rating Distribution

Excellent

(8)

Very Good

(9)

Good

(0)

Poor

(0)

Terible

(1)

Expert's Review

Apptimize stands out as a robust and efficient tool for A/B testing and native mobile app optimization. Users appreciate its user-friendly WYSIWYG editor, seamless programmatic editor, and the ability to set up and manage tests with ease. The platform's features, such as setting test success metrics, managing tests, and building testing-driven product decisions, ...Read more

Apptimize pros and cons

  • Easy and efficient testing capabilities with features like WYSIWYG editor and A/B tests.

  • Powerful programmatic editor for testing-driven product decisions on native mobile apps.

  • Reliable customer support and knowledgeable product team.

  • Huge flexibility in running multiple experiments and previewing them on iOS and Android.

  • High learning curve, especially for developers, which can be challenging initially.

  • Limited integration options like with m-particle and lack of web testing platform.

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Showing 11-18 out of 18

09/20/17

5 out of 5

Super easy, powerful and insightful

What do you like best? It provides huge flexibility when running multiple experiments, preparing them and previewing them in both development and production environments on iOS and Android. We've released plenty behind feature flags which is really great for us to target and optimize experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly. What do you dislike? The dashboard could do with some work. It would be great to have a quick ...

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09/15/17

5 out of 5

Really Powerful

What do you like best? Easy to get set up and use, awesome to be able to create tests without updating the browser (after the initial Apptimize-enabled version is deployed. What do you dislike? I wish it had support for A/B tests for our web UI. We ended up subscribing to Optimizely to perform that task. Recommendations to others considering the product make sure that you have figured out how you want to handle analytics, push notifications, install attribution, and web experiments - ...

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09/14/17

4 out of 5

Great Pre-sales support

What do you like best? Strong nderstanding of problems in business issues What do you dislike? No sigificant issues. We did have technical trial implimentation issues,but I was happy with how these were handled. What business problems are you solving with the product? What benefits have you realized? Implimenting A/Btesting in our mobile apps in order to innovate quickly.

07/20/17

0 out of 5

Too big to fail

What do you like best? Integration is easy, and product loves the newly obtained freedom to experiment What do you dislike? Using Apptimize reduced the percentage of non-crash users Recommendations to others considering the product Please understand that you bundle a sophisticated engine into your app. This will inflate your APK, perform network communications, and sometimes crash in the ways that are out of your control. The flexibility that this SDK promises may clash with fancy ...

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11/04/16

5 out of 5

Apptimize rocks

What do you like best? The ability to A/B test and do quick updates on the fly What do you dislike? Still hard to figure percentage of deployment when some tests are full and others are restricted Recommendations to others considering the product I would use it as it is so easy to use and can making testing real world scenarios quicker What business problems are you solving with the product? What benefits have you realized? We can test UI elements on the fly changing color font and ...

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11/04/16

4 out of 5

Apptimize is used for real-time changes to the our apps behavior, as well as A/B testing features

What do you like best? The available SDKs for iOS and Android platforms. Web-based managment console. Price to feature ratio. What do you dislike? The real-time changes that we can deploy are acutally limited in the scope - so, not all of our original goals can be met with this tool. Also, we have to plan in advance what sections of parts of our app we would like to change, and only after that we can start using this feature, which means that there is a lag/delay between the time that ...

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11/04/16

4 out of 5

Apptimize helps us easily a/b test

What do you like best? It's easy to set up and track tests. The code needed to implement the tests is straightforward. It integrates with Localytics. What do you dislike? codeless visual tests have not been useful for us. What business problems are you solving with the product? What benefits have you realized? Testing variations of designs. Testing the impact of changes on conversion and retention.

11/01/16

4 out of 5

More than a year an a half using Apptimize for optimize our mobile channel

What do you like best? Easy to integrate, easy to use. Good customer service. What do you dislike? Sometimes the user interface is not the most user friendly as it should be. What business problems are you solving with the product? What benefits have you realized? We use optimize for: - Find ways to solve the bottleneck in our apps - optimize the template on product pictures - Identify the indivudual up-lift for any new feature we are lunching on the mobile channel As mayor ...

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