Adverity Reviews in April 2025: User Ratings, Pros & Cons

"Marketing Data & ETL Made Easy"

What do you like best about Adverity? Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but ...

"Very good collaboration"

What do you like best about Adverity? Beside the fact that Adverity does it job very well on ETL, it offers a very intuitive dashboard for their clients which improved vastly offer the past years. The fact I like the most though is the possibility to constantly stay in touch with their support team. Very quick responses and actions on problems and new data requests. The Transformation scripts helped out a lot too. What do you dislike about Adverity? With every external ETL Tool comes the ...

"Very good collaboration"

What do you like best about Adverity? Beside the fact that Adverity does it job very well on ETL, it offers a very intuitive dashboard for their clients which improved vastly offer the past years. The fact I like the most though is the possibility to constantly stay in touch with their support team. Very quick responses and actions on problems and new data requests. The Transformation scripts helped out a lot too. What do you dislike about Adverity? With every external ETL Tool comes the ...

"Power your marketing data from all your channels"

What do you like best about Adverity? The connector library, the availability of connectors, and if not listed, there is no problem for them to build one if you need it. Highly reliable platform, no failures from Datatap since we are using it. Support never had a problem unsolved, and in little, to no time they will solve any problem you may experience. What do you dislike about Adverity? The documentation can be improved, but up till now, their support team can solve any problem within a ...

"Adverity Insights is great for showing data viszualitions"

What do you like best about Adverity? There is a clear representation of the data, enabling an intuitive and straightforward usability. The multiple possibilities to visualize the data makes obtaining insights effective, and as you can cover all channels with one software – Adverity – it is also efficient. Datatap provides several useful features such as importing data, data cleansing and data import status overviews. In addition, the support team is always helpful and very friendly. What ...

"Adverity Insights is great for showing data viszualitions"

What do you like best about Adverity? There is a clear representation of the data, enabling an intuitive and straightforward usability. The multiple possibilities to visualize the data makes obtaining insights effective, and as you can cover all channels with one software – Adverity – it is also efficient. Datatap provides several useful features such as importing data, data cleansing and data import status overviews. In addition, the support team is always helpful and very friendly. What ...

"Great Service minded and keep on improving company"

What do you like best about Adverity? Top service, customer support. Flexible development base on what customer need. What do you dislike about Adverity? A bit difficult to to create transformation script in Adverity's UI. Script is base on Python, but there can be with Adverity's own syntax , which there is missing a detailed guideline . What problems is Adverity solving and how is that benefiting you? API data extraction /transaction. Reliable system and quick support.

"Great Service minded and keep on improving company"

What do you like best about Adverity? Top service, customer support. Flexible development base on what customer need. What do you dislike about Adverity? A bit difficult to to create transformation script in Adverity's UI. Script is base on Python, but there can be with Adverity's own syntax , which there is missing a detailed guideline . What problems is Adverity solving and how is that benefiting you? API data extraction /transaction. Reliable system and quick support.

"Get back in full control of your own (marketing) data!"

What do you like best about Adverity? Adverity offers very good balance between customization possibilities for advance data transformers and an easy to operate user interface. As a marketeer you can get in control of your data without relying on 3rd parties (e.g. IT or agency). What do you dislike about Adverity? You always get very good support via the help desk when needed. And there was never a problem unsolved so far. But in general the documentation for the different connectors could ...

"Extremely flexible solution for marketing data needs, with a steep learning curve"

What do you like best about Adverity? The platform (both DataTap and Insights) was built with marketing needs in mind - and that shows. The ETL and visualization logic has a clear focus on typical use cases for marketing automation. The best feature is the flexibility of Datatap. I didn't encounter yet a scenario where I couldn't retrieve, transform and join the data in the way that I need. And all that without writing actual code! Every time you think you can't get to the required goal, ...