Adthena Reviews in April 2025: User Ratings, Pros & Cons

"Great tool to get competitor insights with plenty room for improvement, and it is improving."

What do you like best about Adthena? The number of insights and different tools and features on it. Really good service and still improving. Has huge potential. What do you dislike about Adthena? Has a lot more to offer in terms of actionable insights but i know they are working hard on it. What problems is Adthena solving and how is that benefiting you? It's not easy to track and monitor competitors but with Adthena this is simplified and made possible.

"Digital Marketer"

What do you like best about Adthena? I love the support that Adthena provides to new users. I haven't been using Adthena for too long but in the time I have, I've been provided with countless support on how to tackle the tools. Thanks Audrey! What do you dislike about Adthena? I think the user interface could be a bit more visually aesthetic (clutching at straws here) What problems is Adthena solving and how is that benefiting you? I have mainly been using Adthena to tackle competitor ...

"Helpful, Yet cumbersome..."

What do you like best about Adthena? Athena offers its users tons of way to review Market Trend in Paid and Organic Terms of your choosing as well as a way to view what your competitors are doing via search keyword groups. It also allows you to see Competitor ads which comes in handy when looking to rework our own paid ads to stand out. Also the infringement section Comes in handy to see where competitors are bidding on your branded terms. What do you dislike about Adthena? Some basic ...

"Very easy to use and great UI"

What do you like best about Adthena? It's super easy to set up, uses AI to analyse your website and then everything you need is literally a few clicks away. Not only you can see if your competitors are running AB tests, but you can also see a prediction of their scores. Their support is also really quick to reply to any issues and are very helpful. Overall I can mainly think of positives and barely any negatives. None that are major flaws anyway. What do you dislike about Adthena? There's ...

"Great tool for competitor ppc analysis"

What do you like best about Adthena? Great for keyword gap analysis and ad performance tracking of core competitors. What do you dislike about Adthena? Haven't come across any particular issues. What problems is Adthena solving and how is that benefiting you? It's a great business intelligence tool that helps check in on other players in the field from time to time and also helps provide a benchmark of performance for periodic course correction.

"Needs updating"

What do you like best about Adthena? Strong code to support Organic search data mined through machine learning What do you dislike about Adthena? Clunky, needs updating for speed, price point, What problems is Adthena solving and how is that benefiting you? Predictive analytics for online purchasing data.

"Expensive & Aggresive pricing model"

What do you like best about Adthena? Ability to monitor a set of competitors. What do you dislike about Adthena? The pricing model is typically a percentage of spend media. Unless you use this tool daily and across everything you do, fail to see how a model like this is justifiable. For large clients, we're talking $100K's. They have a great pitch and decent sales team. Perhaps this is where the revenue goes. Recommendations to others considering Adthena: Consider the other options. There ...

"Really great insights."

What do you like best about Adthena? The wholistic view of the search landscape that Adthena provides us in terms of insights, performance and competitor actions is second to none. What do you dislike about Adthena? Overall, Adthena provides a really helpful service, so we are definitely happy with our experience with the product. It will be interesting to see what the company unveils in the future. What problems is Adthena solving and how is that benefiting you? Gleaning actionable ...

"An invaluable addition to our digital marketing toolkit"

What do you like best about Adthena? The ability to see competitor spend/share of voice. The level of detail in these graphs is fantastic and it quickly lets us identify opportunities and get a steer on our competitor's strategies. What do you dislike about Adthena? That we didn't know about it sooner! So far the tool continues to impress the team and one of the great things about Adthena is their customer success team who are there with you every step of the way. If we were to find ...

"Clear Actionable Insights"

What do you like best about Adthena? Provides clear and actionable search insights. It is easy to use and can produce reports to validate strategy and provide market intelligence. Customer success teams are particularly helpful at identifying opportunities. What do you dislike about Adthena? Look forward to future developments and updates What problems is Adthena solving and how is that benefiting you? Key benefits: - Accessing insights into competitor brand strategies - Understanding ...