Adthena Reviews in April 2025: User Ratings, Pros & Cons

"Adthena validates or challenges my assumptions and brings new trends to my attention"

What do you like best about Adthena? Adthena shows me the bigger picture of what's happening in my market. I see things that happen from my account and make assumptions on competitor activity and strategy, but Adthena validates my hypothesises with the data. It also points out new trends I haven't managed to spot yet, and identifying what's happening from a total market perspective is key to gaining market share and search revenue. One of the features I like is the spend vs clickshare ...

"Adthena can be an integral partner for search growth, with a great focus on customer success"

What do you like best about Adthena? Adthena have some excellent customer success teams. My experience with Anna Dutton, Alice Tonks, Stephanie Richardson, has been exceptional, just to name a few. As an agency, we have recommended Adthena to multiple clients off the back of their support. They do a great job of ensuring that we get the best out of the tool. The best thing Adthena gives us is detailed click share and impression share trends for customisable search term groups. Tracking your ...

"We got an interesting point of view about competition and opportunity."

What do you like best about Adthena? market trends, new opportunity in terms of kwd covering What do you dislike about Adthena? I cannot have check in real-time and I can't find any data about today and yesterday Recommendations to others considering Adthena: It's helpful to understand competition and opportunity better. What problems is Adthena solving and how is that benefiting you? we start bidding on new semantic areas, we could check market trends and market costs

"Adthena delivers on its promises"

What do you like best about Adthena? The best thing I can say about Adthena is that for me, the salesperson who initially contacted me made a pitch that the tool would provide specific services that would help my Google ad campaigns. And once we got everything done and started using the tool, the salesperson's pitch was correct. Like point for point, the tool does exactly what Adthena pitched it would do for us. That's been rare in my experience. What I like best is the competitor data, ...

"Adthena's the best competitor analysis tool for me!"

What do you like best about Adthena? I like the Smart Monitor which keeps me updated on competitor movements. I also use their Market Trends a lot in my competitor analyses. What do you dislike about Adthena? I can't think of anything I dislike about Adthena. Recommendations to others considering Adthena: Adthena may not be the cheapest competitor analysis tool in the market but it is definitely worth it. The insights that you will get from this tool are really helpful when doing your ...

"Adthena is a great platform for gaining competitors insight across Google search and shopping."

What do you like best about Adthena? I like the fact that Adthena allows us to see our Competitor's activities and estimated investment to adjust our strategy accordingly. What do you dislike about Adthena? Although Adthena is an excellent platform for gaining Competitor's insights, it'll be greater if the platform could offer some suggestions on the level of investment. Recommendations to others considering Adthena: It's an excellent platform that will deliver many great competitors' ...

"Adthena provides excellent insight and customer service"

What do you like best about Adthena? The market trends are extremely useful for flagging competitive trends and the search term/ad details provide a level of insights that isn't available with google ads. What do you dislike about Adthena? I wish there was a way to edit the search term group filters on my own so changes can be a bit more dynamic. What problems is Adthena solving and how is that benefiting you? Adthena helps us quickly identify changes in competitive behavior, allowing us to ...

"Remove the Blinkers with Adthena"

What do you like best about Adthena? Adthena gives you unmatched competitor insight. The platform permits you to see which competitors are bidding on which of your terms and where they are generating traffic from sources that you do not cover What do you dislike about Adthena? I love the service but like a greedy kid in a candy store you always want more of something good. The only minor quibble that I have is that when you switch between different queries you have to be careful to review ...

"Adthena provides great insights into competitors & provides opportunities to grow."

What do you like best about Adthena? The support we receive from the account team What do you dislike about Adthena? Sometimes too much data. Easier ways to filter. What problems is Adthena solving and how is that benefiting you? Looking for opportunities where market share is low and we can push performance.

"Best SEM intelligence tool I ever used"

What do you like best about Adthena? Competitor insights in share of click and share of spent over time are my most used reports. The ability to segment by keyword groups or competitor groups provides more detailed analysis and answers. Finding out precisely all keywords your competitors are bidding on is fantastic. It was one of the first implementations for me when I brought in Adthena to add all competitor keywords to our SEM account, and I found many that generated leads. I enjoyed ...