Adthena Reviews in April 2025: User Ratings, Pros & Cons

"A "Must Have" for SEM/SEO Teams"

What do you like best about Adthena? Being able to monitor competitors across both SEM and SEO. Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapolates its own data/measurement (good for external validation). What do you dislike about Adthena? Not being able to automate "exports" of reporting. Understand there is an API, but this requires a very technical team to help with integration. It is possible, i.e. export to Google's BigQuery and then export into ...

"Great tool for competitor insights."

What do you like best about Adthena? Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well. What do you dislike about Adthena? Sometimes the UI gets a little glitchy, but other than that everything works great. Customer service reps are super helpful. What problems is Adthena solving and how is that benefiting you? See advanced insights on your competitors such as share of clicks, search term ...

"Anna Dutton and Antoine Puigdellivol awesome customer and strategic service"

What do you like best about Adthena? the competitive insights and sharing of Average position while this metric is deprecated in most platforms. insightful and actionable bi-weekly & monthly calls What do you dislike about Adthena? NOTHING - I loved everything - Anna Dutton & Antoine Puigdellivol worked to find us the perfect outcome to all insights and reporting What problems is Adthena solving and how is that benefiting you? low impression share - understanding impression share at device ...

"Powerful tool"

What do you like best about Adthena? Provide useful information about the competition and the indrustry What do you dislike about Adthena? I dont have anything as its helping me with my day to day work What problems is Adthena solving and how is that benefiting you? Helps me with the analysis of the competitors

"Adthena Review"

What do you like best about Adthena? The ability to see when our competitors implement new ads. What do you dislike about Adthena? I'm not 100% sure how some of the metrics used in the tool are calculated—also, their integrity. Recommendations to others considering Adthena: Use it whenever you can to gain a better understanding of what you could do better and what your competitors are doing What problems is Adthena solving and how is that benefiting you? Understanding competitor strategy ...

"Easy to use comprehensive tool"

What do you like best about Adthena? The keyword sets you can customise and create yourself. What do you dislike about Adthena? The organic insights aren't as strong as other tools. What problems is Adthena solving and how is that benefiting you? Showcasing performance outside of revenue to clients.

"Working with Adthena"

What do you like best about Adthena? Adthena staff are really helpful and responsive Adthena insights are really useful for the client and monitoring the market Monthly calls are great! Platform is simple to use What do you dislike about Adthena? I would like to hear more recommendations and steer from Adthena side What problems is Adthena solving and how is that benefiting you? We are keeping a close eye on the competition, mainly what our close competitors are spending/targeting from a ...

"The best competitive search technology in world"

What do you like best about Adthena? Outstanding innovation and continued development of the leading product in this $BN dollar advertising field, Without a doubt, Adthena is the best SEM competitor analysis tool on the market. It allows advertisers to take more control over what works in delivering their marketing and their consumer's outcomes. A rare, refreshing and genuine care for the client/customer in a MarTech world where we all see all too often - the lack of correlation in ...

"Adthena Provides Invaluable Insights Into Competition On Google"

What do you like best about Adthena? The market trends and market share sections really allow us to monitor any changes in the landscape. The search term detail report is also very beneficial and helps us monitor our performance and our competitors' performance at the search term level. What do you dislike about Adthena? The limited visibility we have in the time of day/day of week performance. Not being able to see estimated clicks for adverts within the UI. Limited options for viewing ...

"Adthena helped our clients save time and money"

What do you like best about Adthena? Adthena has been instrumental in our digital marketing efforts. Their cutting-edge technology, paralleled with their highly skilled sales/AM teams, has helped us get a deep understanding of the competitive landscape in a brutally competitive industry such as ours. Adthena's AI-powered platform sends us detailed reports and has helped save our clients a lot of time and money. We thank Adthena's efforts to help us and look forward to our continued ...