AdRoll Reviews in May 2025: User Ratings, Pros & Cons

System is easy to use but results are paltry

I think adroll's interface is very easy to use. They integrate well with shopify to create remarketing ads that are hyper-relevant to your audience. My only problem, as a small business with a resticted budget, is how random the results seem. Compared to retargeting on other platforms (where bounce rate is near 0%) AdRoll seems to send cold traffic to my site (100% bounce rate from adroll sources). True retargeting shouldn't garner so little enagement. It's very costly. And so unfortunately ...

One GIANT Headache

User interface is complicated and hard to figure out what you need to do. Their support leaves much to be desired (if you can understand them) and actually never seems to solve anything. A giant headache to set up your accounts and campaigns and apparently YOU need to intuitively know where to look to set things up. They don't tell you or indicate anything. You're just supposed to KNOW. Or figure out slowly the hard way. E.g. you have to set up specific destination urls for EACH ad that you ...

Absolute scammers

Absolute scammers! Charged our credit card 5000 USD without notice ... Support is arrogant and unwilling to help resolve issues.

Great AD and retargeting solution

PROS & CONS What are the best aspects of this product? It was very easy to start with. AdRoll’ UI is clean and easy to set up. It isn’t complicated to set campaings and to upload artwork. They provide great support and its team is always willing to help and answer the questions we have. What aspects are problematic or could work better? What I had notice is the long response time during the sales process from the rep and from their support team. Also, I was very confused with ...

I am a fan of what Adroll are trying to…

I am a fan of what Adroll are trying to achieve and they do have a large advertising network, but there support really lets them down and the fact that they charge upfront is simply off putting.Launched a daily campaign for £30 - got charge £1,600+ - where is the sense in that, they need to go back to their old charging policy. Whilst I have been a customer for over 2 years, without change this will be ending soon.

Whats going on at AdRoll - Be careful with large budgets - problems returning clients funds!

PROS & CONS What are the best aspects of this product? You can connect quickly with your customers and the system is very easy to use What aspects are problematic or could work better? Trust with Funds - BEWARE - If you have a large budget be super careful - I have been struggling to get a credit balance back its only $3000.00+ but I had empty promises again and again. Something is very strange about how the handle clients funds. I personally would not risk more then $2000.00 at a ...

Great retargeted advertising solution

PROS & CONS What are the best aspects of this product? AdRoll is easy to use and friendly system, its price is affordable. The website is easy to set up and offers friendly interface. The customer service is responsive, helpful and very professional. What aspects are problematic or could work better? I do not have any issues with AdRoll. I am very impressed by this product. What specific problems in your company were solved by this product? AdRoll helps us to improve our sales ...

Great solution for my campaigns

PROS & CONS What are the best aspects of this product? I use AdRoll for more than 3 years, over this period of time they’ve improved themselves especially when it comes to features. What I really like is the variety of its campaign targeting, for e.g. if some category is not performing well we can easily reallocate the budget to the site targeting. Also, we are even able to test new beta product like the new launched CRM targeting. What aspects are problematic or could work better? ...

Intuitive and easy to set up

PROS & CONS What are the best aspects of this product? Account managers make every effort to help you with the program and to show you how to start. They do not only want to help you how to run the system, but they are always there to offer/suggest new ideas and to give some hints on how to improve your work. You will get lots of support to build ads even if you don’t have time. What aspects are problematic or could work better? The amount of contact from the account managers makes ...

Powerful remarketing tool

PROS & CONS What are the best aspects of this product? AdRoll provides remarketing algorithms and numerous channels for remarketing. The interface is great, intuitive and easy to set up. They implement demographic mapping ads and you are able to present the product to the person who has looked at into the ad. The account managers are friendly, knowledgeable and responsive. What aspects are problematic or could work better? To be honest, their account managers are not very proactive, ...