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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2271-2280 out of 2421

AU

Anonymous User

02/13/15

3.5 out of 5

"Not 100% happy with it, but the best marketing automation platrform on the market that I've found"

What do you like best about Adobe Marketo Engage? Marketo has a fairly intuitive interface that allows me to manage lead routing, scoring and campaigns. It has scaled with my business and the company continues to release new features and functionality.

RO

Ryan O

02/12/15

5 out of 5

"Greater marketing impact, more efficient marketers!"

What do you like best about Adobe Marketo Engage? I love the engagement nurture program and ability to deliver the best content at the right time! What do you dislike about Adobe Marketo Engage?

AY

Angela Y

02/12/15

5 out of 5

"Marketo improves sales and marketing alignment"

What do you like best about Adobe Marketo Engage? Marketo has improved our sales and marketing alignment. We have never seen our sales team more excited about new technology and resources to help improve what they do.

MG

Mandy G

02/12/15

4.5 out of 5

"Out of the box or complex, Marketo just works"

What do you like best about Adobe Marketo Engage? Marketo provides great functionality to customize marketing automation to fit the exact needs of your business. They have also implemented some good tools that make getting up and running with Marketo easier, such as a library of downloadable programs.

RH

Richard H

02/12/15

4 out of 5

"Prepare for Total Automation"

What do you like best about Adobe Marketo Engage? The (new) dashboard is clean, easy to navigate and very intuitive. Marketo is not a one-size-fits-all product, it's more of a "if you can dream it, Marketo can do it" type of product. We considered other marketing automation tools before deciding on Marketo. Our decision was based on other user reviews, the "ease" of use and it's ability to integrate with a variety of other partner solutions (i.e., Salesforce, WebEx, Cvent).

KW

Kris W. J

02/12/15

4 out of 5

"Marketo User Review"

What do you like best about Adobe Marketo Engage? Marketo's easy to use interface stands it ground versus its competitors. I was a previous Eloqua power user as well as ExactTarget.

BL

Brian L

02/12/15

3.5 out of 5

"My company is in the process of implementing and rolling Marketo out."

What do you like best about Adobe Marketo Engage? The ability to build trigger campaigns and link them together with smart lists and other campaigns. What do you dislike about Adobe Marketo Engage?

DB

Daniel B

02/12/15

3 out of 5

"Opening the door to marketing automation"

What do you like best about Adobe Marketo Engage? It is a fairly easy process to understand how to get started, and to see where some of the more powerful features can fit in. I've been able to find answers to most of my questions using the online support, and discover some interesting features I didn't even know about.

AU

Anonymous User

02/12/15

3 out of 5

"Marketo is mostly ok"

What do you like best about Adobe Marketo Engage? Marketo is simplistic in design which makes it fairly easy to use. The integration between SFDC and Marketo is simple and quick.

MG

Mandy G

02/12/15

4.5 out of 5

"Out of the box or complex, Marketo just works"

What do you like best about Adobe Marketo Engage? Marketo provides great functionality to customize marketing automation to fit the exact needs of your business. They have also implemented some good tools that make getting up and running with Marketo easier, such as a library of downloadable programs.