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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2251-2260 out of 2421

GA

Graham A

02/19/15

4.5 out of 5

"Resources glore"

What do you like best about Adobe Marketo Engage? Marketo is intuitive for a marketor. Also has a large community with resources like no other product; community website, user groups, Marketo Summit and support all add to a great experience.

AU

Anonymous User

02/19/15

3.5 out of 5

"Selected and deployed Marketo"

What do you like best about Adobe Marketo Engage? Ease of use - everyone in marketing can play. What do you dislike about Adobe Marketo Engage?

DM

Devan M

02/19/15

4.5 out of 5

"Marketo is awesome"

What do you like best about Adobe Marketo Engage? Marketo makes it easy to do a lot of the things we need to do. What do you dislike about Adobe Marketo Engage?

BW

Bethany W

02/18/15

5 out of 5

"Marketo was very easy to set-up and is extremely user-friendly. "

What do you like best about Adobe Marketo Engage? Our company is very complex with over 10 websites and Marketo allows us to stay very organized; the folder structure helps tremendously. Our company transitioned from an ESP, so the automation of Marketo is great! I love being able to set-up programs and never have to touche them again.

KM

Kristen M

02/17/15

5 out of 5

"Best System Ever"

What do you like best about Adobe Marketo Engage? It easily accommodates multi-brand and quick growth companies. It makes marketing internationally easy through dynamic content, snippets, and segmentations. The ability to partition off workspaces for different lines or for international marketing teams is fantastic and improves reporting immediately. It's every marketers dream!

MR

Markus R

02/17/15

4.5 out of 5

"Power User"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is problem solving ability of marketing automation that the tool provides. Marketo also makes it clear on how to create both emails and landing pages.

MR

Markus R

02/17/15

4.5 out of 5

"Power User"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is problem solving ability of marketing automation that the tool provides. Marketo also makes it clear on how to create both emails and landing pages.

WK

Weisi K

02/16/15

4 out of 5

"Like visual coding for marketers"

What do you like best about Adobe Marketo Engage? One of the best things about Marketo is the seemingly unlimited ways in which you can use the software. It seems as though there is not right or wrong way to set up a marketing program, manage a database, create a list, etc. It reminds me of a visual coding platform - once you learn the syntax and the basics of how each command or feature works, you can configure and set up programs within Marketo however you want (not unlike MIT's Scratch ...

Read more

AU

Anonymous User

02/16/15

4 out of 5

"Great automating and communication tool for marketing; verdict out for Sales"

What do you like best about Adobe Marketo Engage? Email and landing page creation is simple for someone who doesn't have experience with HTML. It is nice that all contributors on the marketing team can use the program. Also like the smart list ability to pull info from your CRM, list pulls and flows. It simplifies communication to customers so everything looks consistent. We're just getting into reporting but the abilities there seem great and able to complement and build off of Salesforce ...

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SA

Sheena A

02/15/15

5 out of 5

"Marketo is a mission-critical application for any Marketing department"

What do you like best about Adobe Marketo Engage? The sales intelligence I can provide the Sales team, reporting and analytics features, the flexibility of the system such that if I can figure out how to filter for it, then I can report on it or do any sort of campaign. The functionality is really limitless.