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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2231-2240 out of 2421

PS

Priscilla S

03/13/15

5 out of 5

"My experience with Marketo has been seamless, and has allowed me to grow as a young professional."

What do you like best about Adobe Marketo Engage? I like the reliability of the platform, and itsanalytical features. What do you dislike about Adobe Marketo Engage?

SH

Sepehr H

03/12/15

5 out of 5

"Amazingly the Best Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Smart Campaigns RCA

AU

Anonymous User

03/12/15

5 out of 5

"I <3 Marketo"

What do you like best about Adobe Marketo Engage? Having been in my company for 15+ years this is the first time we've had a tool that not only allows us to automate communications to our soon to be prospects through nurturing, but have a database of contacts and contacts tracking on a particular area of interest. The extensive integration capability allows flexibility to incorporate just about anything I've seen. Real time personalization is my favorite, at no point in time do i have my ...

Read more

AU

Anonymous User

03/11/15

3 out of 5

"Marketo is an Interesting Tool"

What do you like best about Adobe Marketo Engage? It is a full-fledged tool for marketing automation. It has a good integration with Salesforce and overall makes my daily marketing easier and faster.

AR

Alyssa R

03/10/15

4 out of 5

"Powerful tool with lots of options but also limiting "

What do you like best about Adobe Marketo Engage? I love how easy it is to clone programs. When you have a successful campaign (webinar, ebook, roadshow) it's easy to duplicate, edit and run again. I think the community is also another great value Marketo offers. So many people are using Marketo in interesting and innovative ways and having the community to tap into is a huge help.

AG

Ashley G

03/10/15

4.5 out of 5

"like programming for Marketers"

What do you like best about Adobe Marketo Engage? -Rich tracking which empowers us to run smarter marketing campaigns. -Automating those more-mundane tasks (confirmations, follow ups, and escalation) allowing us to focus our time on the campaigns and programs that matter (and prove return).

AC

Amy C

03/09/15

4.5 out of 5

"Marketo helps scale our marketing efforts and realize a positive ROI on our investment!"

What do you like best about Adobe Marketo Engage? Marketo has allowed my team to be able to do more with existing resources. We have utilized the email functionality to dramatically scale our email marketing programs while providing customized client content through automation, effectively allowing clients to get a single customized newsletter instead of multiple in a given week. Marketo has also allowed my team to become self-sufficient in delivering webinars and white papers to our ...

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DV

Dana V

03/04/15

3.5 out of 5

"A Pardot To Marketo Migration Story"

What do you like best about Adobe Marketo Engage? The versatility and the amount of customer data we now have access to. The Activity Log has been a life saver in helping with troubleshooting, which was very difficult to do in Pardot. I can tell exactly where the Lead got stuck in our marketing process and make the fix. They also have a tremendous number of triggers and filters you can make decisions off of so setting up even a complex sign up process like ours was much easier, no hack-y ...

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AU

Anonymous User

03/02/15

5 out of 5

"Marketo is an excellent Email Marketing Automation tool."

What do you like best about Adobe Marketo Engage? I like that Marketo includes all facets of Email Marketing Automation, including analytics, Calendars, and SEO, What do you dislike about Adobe Marketo Engage?

JJ

John J

02/27/15

4.5 out of 5

"Marketo Marketing Automation -- The tool for the future of marketing"

What do you like best about Adobe Marketo Engage? Marketo does two things right for marketers. First, on the design-side the drag-and-drop elements make it easy to build templates and adjust emails/landing pages without breaking the whole layout. Second, the logical flow of the automation steps take the guesswork out of wondering what will happen when you turn the system on.