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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2161-2170 out of 2421

CR

Caroline R

04/09/15

2.5 out of 5

"Easy to use"

What do you like best about Adobe Marketo Engage? I like that the product is constantly adding new features and working to encompass more and more digital channel management in one dashboard. Its also very user friendly.

AU

Anonymous User

04/09/15

4 out of 5

"This product has enabled us to take our marketing efforts to a whole other level. "

What do you like best about Adobe Marketo Engage? The Smartlists that allow you to pinpoint exactly who you want to target. What do you dislike about Adobe Marketo Engage?

EO

Eric O

04/09/15

5 out of 5

"Marketo - Marketing Automation on Steroids"

What do you like best about Adobe Marketo Engage? Every time we asked "Can Marketo do this?', the answer was a resounding YES. Every other competitor we tested, there were a whole bunch of "no's...."

RC

Regan C

04/09/15

5 out of 5

"So much more than an email solution"

What do you like best about Adobe Marketo Engage? One of the initial reasons why we purchased Marketo was its analytics solution. We finally had a way to prove to executive management the impact marketing had on sales. We use reports from Marketo's Revenue Explorer, to show how our efforts targeting various channels and sectors turned into Won Opportunities.

BM

Brennan M

04/09/15

5 out of 5

"The only platform for a modern complex marketing machine"

What do you like best about Adobe Marketo Engage? Marketo is the only platform I have used that handles the complexity of modern marketing in an approachable manner. Not all programs have the same success metrics in that some programs are by their nature are built only to bring the lead in (TOFU) while others are intended to nurture a lead through its journey (MOFU). Marketo easily handles that. Additionally, the world of modern marketing has changed where not everything is based on an ...

Read more

AU

Anonymous User

04/09/15

4 out of 5

"This product has enabled us to take our marketing efforts to a whole other level. "

What do you like best about Adobe Marketo Engage? The Smartlists that allow you to pinpoint exactly who you want to target. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

04/08/15

5 out of 5

"Changed the way we operate!"

What do you like best about Adobe Marketo Engage? I love how it integrates so well with our current sales platform! What do you dislike about Adobe Marketo Engage?

CW

Chrissy W

04/08/15

4 out of 5

"Marketo Review: Great Technology, CS needs improvement"

What do you like best about Adobe Marketo Engage? Marketo is an integral part of our marketing efforts. We automated all of our events (online or in person), we have plenty of nurture tracks, scoring, etc. all powered through the system. It helps our marketing team measure results and significantly impact bookings.

NK

Nahall K

04/08/15

4.5 out of 5

"Marketo has opened the door to a whole new world of marketing automation and management!"

What do you like best about Adobe Marketo Engage? Before using Marketo, I spent countless hours manually creating eblasts and sending each send one at a time (it was a very time consuming process). I had no way of tracking what happens after the send and there was no way for us to gauge the success of our campaigns. With Marketo, I can now easily create, automate, and track engaging programs and campaigns. The fact that I can now customize each email to the target audience I desire and use ...

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MV

Marc v

04/08/15

4.5 out of 5

"Marketo is a leader in marketing automation for a reason!"

What do you like best about Adobe Marketo Engage? Marketo is a leader in marketing automation because they have developed a systematic process that works for their customers. Marketers can create and execute an array of automation programs that have high impact results for a business. One my favorite features of Marketo is the pre-built campaigns that are ready for customers at the point of on-boarding, such as scoring, email templates, landing pages, reporting, and more. It's makes it so ...

Read more