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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2151-2160 out of 2421

AM

Adele M

04/10/15

5 out of 5

"Marketing Automation Expert or Beginnner - Marketo is for you"

What do you like best about Adobe Marketo Engage? I have been using Marketo since our initial install in December 2011 – before this I had never even heard of Marketing Automation! I found the on-boarding training to be in-depth and the various staff members I had the pleasure to meet extremely helpful and encouraging. But the product – it changed the team I initially started using it with.

AU

Anonymous User

04/10/15

3.5 out of 5

"Responsible for the post installation customization and optimization with our Marketo client base."

What do you like best about Adobe Marketo Engage? Intuitive and ease of use interface that makes the onboarding of new users more efficient. What do you dislike about Adobe Marketo Engage?

JH

Justin H

04/10/15

3.5 out of 5

"I oversaw our on boarding email campaigns for our new cloud products."

What do you like best about Adobe Marketo Engage? The ease of connecting to other enterprise systems, to social, and the see complete profiles on out users. What do you dislike about Adobe Marketo Engage?

TD

Tiffany D

04/10/15

4 out of 5

"Great Tool For Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo is one of the most intuitive marketing automation tools out there. In a lean marketing team, it's ease-of-use enables you to extend your marketing outreach and do more with less.

BM

Brennan M

04/09/15

5 out of 5

"The only platform for a modern complex marketing machine"

What do you like best about Adobe Marketo Engage? Marketo is the only platform I have used that handles the complexity of modern marketing in an approachable manner. Not all programs have the same success metrics in that some programs are by their nature are built only to bring the lead in (TOFU) while others are intended to nurture a lead through its journey (MOFU). Marketo easily handles that. Additionally, the world of modern marketing has changed where not everything is based on an ...

Read more

EO

Eric O

04/09/15

5 out of 5

"Marketo - Marketing Automation on Steroids"

What do you like best about Adobe Marketo Engage? Every time we asked "Can Marketo do this?', the answer was a resounding YES. Every other competitor we tested, there were a whole bunch of "no's...."

RC

Regan C

04/09/15

5 out of 5

"So much more than an email solution"

What do you like best about Adobe Marketo Engage? One of the initial reasons why we purchased Marketo was its analytics solution. We finally had a way to prove to executive management the impact marketing had on sales. We use reports from Marketo's Revenue Explorer, to show how our efforts targeting various channels and sectors turned into Won Opportunities.

JD

Jacqueline D

04/09/15

5 out of 5

"MARKETO FACILITATES BEST OF BREED DIGITAL MARKETERS"

What do you like best about Adobe Marketo Engage? Marketo's eco-system of API partners and their robust understanding of the marketing universe allows us to rely heavily on them to ensure we are taking the right steps in moving from a brand driven to a science & lead revenue generating marketing organization.

CR

Caroline R

04/09/15

2.5 out of 5

"Easy to use"

What do you like best about Adobe Marketo Engage? I like that the product is constantly adding new features and working to encompass more and more digital channel management in one dashboard. Its also very user friendly.

CR

Caroline R

04/09/15

2.5 out of 5

"Easy to use"

What do you like best about Adobe Marketo Engage? I like that the product is constantly adding new features and working to encompass more and more digital channel management in one dashboard. Its also very user friendly.