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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2141-2150 out of 2421

AM

Adele M

04/10/15

5 out of 5

"Marketing Automation Expert or Beginnner - Marketo is for you"

What do you like best about Adobe Marketo Engage? I have been using Marketo since our initial install in December 2011 – before this I had never even heard of Marketing Automation! I found the on-boarding training to be in-depth and the various staff members I had the pleasure to meet extremely helpful and encouraging. But the product – it changed the team I initially started using it with.

TP

Troy P

04/10/15

4.5 out of 5

"Wonderfully customizable while still maintaining a level of simplicity"

What do you like best about Adobe Marketo Engage? The ability to customize programs and tactics. Other marketing automation does not allow as much customization. Usually that would mean that it is more complex--which I can't lie, it is a little more complex than some other marketing automation platforms--but relatively more complexity in design allows for drastically more customized marketing approaches.

MH

Morgan H

04/10/15

4 out of 5

"Great In-Depth Reporting"

What do you like best about Adobe Marketo Engage? The reporting in Marketo is really what takes email marketing to the next level. It's more than just a platform to send email, but one that easily and quickly provides the data to help marketers decide what programs are succeeding and which ones are not.

LM

Lauren M

04/10/15

5 out of 5

"Marketo rocks!"

What do you like best about Adobe Marketo Engage? The user experience in Marketo is always at the heart of Marketo's strategic roadmap, and it shows. What do you dislike about Adobe Marketo Engage?

RW

Richard W

04/10/15

5 out of 5

"Confirmed Marketo Fan!"

What do you like best about Adobe Marketo Engage? Marketo is extremely easy to use and implement. It's simple enough for a non-technical market to understand but also has the flexibility for technical marketers to run more advanced tactics.

AP

Alex P

04/10/15

5 out of 5

"I didn't understand all the buzz around Marketo, but I get it now."

What do you like best about Adobe Marketo Engage? The automation features are very powerful and easy to set up and use. The email campaigns took a while to get adjusted to but it's very intuitive. Smartlists are easy way to create segments.

AH

Adam H

04/10/15

4 out of 5

"Marketo is a solid platform "

What do you like best about Adobe Marketo Engage? We have seen a lot of success with Marketo and the system is very user friendly. Building and deploying nurture programs is much better process than using Eloqua. Lead activity tracking is very detailed and provides great insights to our sales team. We just purchased RTP and are very excited to launch our first campaign

MH

Morgan H

04/10/15

4 out of 5

"Great In-Depth Reporting"

What do you like best about Adobe Marketo Engage? The reporting in Marketo is really what takes email marketing to the next level. It's more than just a platform to send email, but one that easily and quickly provides the data to help marketers decide what programs are succeeding and which ones are not.

DM

Debbie M

04/10/15

5 out of 5

"The Tesla of Marketing Automation Platforms"

What do you like best about Adobe Marketo Engage? The ease of use and features. The complete package it offers. My favorite is the community and how active it is. I have access to a wealth of information and people are so responsive when you need help.

TD

Tiffany D

04/10/15

4 out of 5

"Great Tool For Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo is one of the most intuitive marketing automation tools out there. In a lean marketing team, it's ease-of-use enables you to extend your marketing outreach and do more with less.