9.6
Spot Score
Simplify your customer journey with personalized marketing.
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Adobe Marketo Engage offers custom pricing plan
Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more
Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.
Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.
Offers powerful analytics and reporting features to track and optimize marketing performance effectively.
Excellent support team and an active online community for resolving issues efficiently.
Can be overwhelming for beginners due to the abundance of features and options.
Occasional steep learning curve for advanced configurations without prior experience.
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KB
Kerry B
06/24/15
"Very good tool - but a lot of work to manage it."
What do you like best about Adobe Marketo Engage? It is a very comprehensive marketing automation tool that can do just about anything and everything you can imagine to nurture your leads.
TR
Thomas R
06/12/15
"Marketo helps to blur the line between marketing and sales"
What do you like best about Adobe Marketo Engage? My favorite feature is the Sales Insight plugin for Salesforce. This tool allows the sales team to see what web and scoring activity has occurred on the lead. We can also create custom marketing campaigns that allow a sales rep to recycle a lead back to marketing.
CF
Chris F
06/12/15
"Powerful Automation Capabilities"
What do you like best about Adobe Marketo Engage? The automation capabilities and ease of using said capabilities far outpaces any tool I have ever used. The ability to setup triggered campaigns that walk your customer directly through the buying journey and respond to your customers digital "body language" is invaluable.
MP
Maria P
06/09/15
"Loved the tool so much I worked there. Now I bought it again - and use Marketo to drive hyper-growt"
What do you like best about Adobe Marketo Engage? The flexibility of the tool - I run the campaigns I want and am able to track their members, performance, and success the way I want. Great tool across marketing - events, demand, customer marketing, and more. I use the select edition - giving me access to their social tools. I also use RTP, which we are using for regional and industry campaigns.
JW
Jacob W
06/08/15
"Marketo Marketing Automation: Pretty dang solid."
What do you like best about Adobe Marketo Engage? For prototypical B2B companies (~9 month sales cycles, fewer leads, larger deal sizes), Marketo is a great choice. If you have a larger operation than this, just make sure you have the necessary help lined up—the optimization process can get a bit tricky. For active lead databases below 800k, I would 100% recommend Marketo.
KN
Keith N
06/05/15
"There is a Marketo for that..."
What do you like best about Adobe Marketo Engage? You can do anything with this tool! Fully customized campaigns, workflows, lead assignment, landing pages, forms, etc. All with a very easy to navigate UI. This tool has enabled me to boost email engagement tremendously and have a better understanding of our Marketing Pipeline.
JB
Jace B
06/04/15
"Loving Marketo for three years"
What do you like best about Adobe Marketo Engage? Marketo allows us to segment and speak to our customers and prospects. Smooth integrations with Salesforce and other third party tools allow us to customize this tool to meet our needs.
AA
Alexander A
05/20/15
"Review"
What do you like best about Adobe Marketo Engage? My friend works there and gives me tips. He is a good salesman What do you dislike about Adobe Marketo Engage?
JB
Jarren B
04/15/15
"User friendly and designed for high performance."
What do you like best about Adobe Marketo Engage? I am still new with the software but the usability has been refreshing. The old software my company used was cumbersome and mistakes could be made easily. Marketo has set everything up to follow in a logical pattern. I have been surprised time and time again about the capabilities of the software. Every question we had in the investigation period where answered by Marketo.
CM
Chantielle M
04/14/15
"Confused But Optimistic"
What do you like best about Adobe Marketo Engage? I quite enjoy the ability to clone programs, emails, etc. and all the assets that are within the programs. It's a great time saver and helps ensure that I don't miss any steps along the way - I just create the first 'template' program and just copy it from there each time I need it.
