Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

"Great tool based on the experience of former Eloqua user"

What do you like best about Adobe Marketo Engage? Great tool! As a former Eloqua user I can agree that Marketo is easier to use. Though Marketo is not "easy" - it does have a learning curve even after familiarity with general industry concepts. So far I have not ran into a situation when something I used to do in Eloqua could not be done in Marketo. I am sure there are differences, but for the general day-to-day operations, everything is there - and a bit easier to use.

"Solid marketing automation platform with good Salesforce integration and great support"

What do you like best about Adobe Marketo Engage? Marketo gives you everything you need for marketing automation (nurturing, scoring, reporting, deep Salesforce integration). You can really mold it to fit your business process. Their support team is fantastic. They work with you to understand what you are trying to accomplish, and help you get there.

"Marketing automation at it's best"

What do you like best about Adobe Marketo Engage? The extensive capabilities in marketing automation What do you dislike about Adobe Marketo Engage?

"Marketo Review"

What do you like best about Adobe Marketo Engage? What I like best is the ease of the platform. It's truly marketer friendly. What do you dislike about Adobe Marketo Engage?

"Simply the most effective Marketing Automation tool for proving ROI"

What do you like best about Adobe Marketo Engage? The complexity of reports you're able to pull in RCE is amazing. It does take a skilled analytics expert to get you the right reports, but it's certainly worth the investment. Also, the ability to integrate with hundreds of other solutions from webinars and live events to data enrichment and CRM systems, all the best solutions integrate with Marketo.

"Marketo is a must in 2015!"

What do you like best about Adobe Marketo Engage? A centralized data warehouse to bring together a sales and marketing tool that streamlines the typically silo-ed teams. What do you dislike about Adobe Marketo Engage?

"Powerful, Easy-to-use Platform"

What do you like best about Adobe Marketo Engage? Marketo is such a powerful platform, enabling you to build out customized templates that internal teams can self-serve, create globalized views, strong integrations and APIs, just a examples. There's so much more, but the platform definitely makes businesses more successful & proves ROI. I've used Marketo for internal communications, external prospecting and even trained international teams on best practices customized for their regions. ...

"A great ESP for B2C"

What do you like best about Adobe Marketo Engage? Smart lists are the way of the future. I cannot express how much more efficient, accurate, and clean smart lists are compared to normal list pulls I have used with previous ESPs. Smart lists easily let you define your audience parameters and suddenly you have an audience ready to go.

"A complete Marketing Engine at your fingertips"

What do you like best about Adobe Marketo Engage? There are many great features that I love about Marketo but one of my favorites which probably doesn't get a lot of attention in reviews in Revenue Explorer and Revenue Cycle Modeler. There are lots of marketing automation and email marketing tools out there but Marketo has fully integrated a very powerful analytics engine with their solution. The Revenue Explorer is a robust, enterprise-strength, feature rich BI tool to analyze, monitor ...

"Marketo - knocking out birds with a stone"

What do you like best about Adobe Marketo Engage? As a current user of the product, I like how easy it is to navigate around the platform. It is a much needed tool in the marketing department.