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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2011-2020 out of 2421

AU

Anonymous User

12/07/15

3 out of 5

"It works"

What do you like best about Adobe Marketo Engage? The Sales Insight app is of great value for the sales team. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

12/04/15

5 out of 5

"One of the best Marketing Automation Products currently available"

What do you like best about Adobe Marketo Engage? Ease of use and the product's flexibility, allowing marketers to manage campaign execution What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

12/04/15

5 out of 5

"Easy, flexible, great support"

What do you like best about Adobe Marketo Engage? As a relatively new user, the support available to users is my favorite. Not only is there documentation I can review on how to use specific functionality, I can always refer to a large community full of users willing to lend their expertise on specific scenarios. Marketo also holds User Group meetings where you can meet other Marketo users to exchange best practices. These sessions also allow me to see the possibilities with Marketo. I also ...

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JC

Jeff C

12/04/15

4.5 out of 5

"Marketo Sets the Foundation for Marketing Excellance"

What do you like best about Adobe Marketo Engage? Marketo enables marketers to develop repeatable marketing programs that are measurable. It makes the impossible possible from a marketing perspective. Marketo sits is a marketer's master control system for launching webinars, emails, trade shows and more.

JT

Julie T

12/04/15

5 out of 5

"Overall user friendly, but very powerful for a small marketing teams"

What do you like best about Adobe Marketo Engage? It's a very comprehensive Marketing Automation Solution that integrates well with Salesforce.com. I enjoy the ability to clone programs, emails, and landing pages which saves a ton of time. Marketo has some great features that make it easy for very small marketing teams to save time and be more successful in running programs and campaigns. The ability to get lead information for web and marketing activity is creepy, but powerful for a marketer.

JC

Jeff C

12/04/15

4.5 out of 5

"Marketo Sets the Foundation for Marketing Excellance"

What do you like best about Adobe Marketo Engage? Marketo enables marketers to develop repeatable marketing programs that are measurable. It makes the impossible possible from a marketing perspective. Marketo sits is a marketer's master control system for launching webinars, emails, trade shows and more.

KC

Kimi C

12/03/15

5 out of 5

"More than marketing automation!"

What do you like best about Adobe Marketo Engage? The thing I like best about being a Marketo user is the endless support I get from the staff at Marketo and the Marketo community. I have spent countless hours in the Marketo community soaking up the knowledge that other users are happy to share and in turn I have shared with others.

KM

Kimberly M

12/03/15

5 out of 5

"What would we do without it?"

What do you like best about Adobe Marketo Engage? With Marketo, we're finally able to segment and market to our customers effectively. No more spamming big lists! It was easy for our team to learn how to use Marketo, and now I'm not sure how we'd survive without it. I also like how Marketo integrates with many other products that we use.

SD

Sarah D

12/03/15

5 out of 5

"The Marketo platform allows for a one stop Marketing shop!"

What do you like best about Adobe Marketo Engage? Having worked as the administrator of the Marketo platform at a start up with a very small marketing team, I found that Marketo not only had a product road map that coincided with our company's growth goals, but also allowed me the ability to manage multiple aspects of our marketing and demand gen efforts with a one stop shop.

IR

Inga R

12/02/15

5 out of 5

"Outstanding product, well-designed and usable and scales from startups to enterprise-level businesse"

What do you like best about Adobe Marketo Engage? I used several marketing automation tools, up and down market solutions, and find Marketo the market leader and most comprehensive in terms of functionality.