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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 2001-2010 out of 2421

SL

Sarah L

01/06/16

5 out of 5

"I have enjoyed learning how to use Marketo to further my marketing skills and my company's efforts."

What do you like best about Adobe Marketo Engage? Marketo is, for the most part, very intuitive to use. I also like how I can quickly find answers to simple questions easily on the Community. In general, the ability to automate and send emails in an intelligent manner, with analytics to review is great. But beyond that, the ability to nurture and qualify leads and move them through stages and into Salesforce is key for our company. Using the advanced functionalities of Marketo is taking our ...

Read more

SH

Stijn H

01/06/16

4.5 out of 5

"A Marketing Automation tool with the capability of becomming anything you need it to become"

What do you like best about Adobe Marketo Engage? Based on the logic of IF and THEN Marketo allows you to build out an instance exactly the way you want it to be. Whether you use it as an email marketing tool, do lead scoring or take the leap to account based marketing, Marketo's tool allows you to customize it to your requirements. In my experience I have found that I can solve almost every digital marketing related problem with Marketo. It has rapidly become the central hub for any ...

Read more

SH

Stijn H

01/06/16

4.5 out of 5

"A Marketing Automation tool with the capability of becomming anything you need it to become"

What do you like best about Adobe Marketo Engage? Based on the logic of IF and THEN Marketo allows you to build out an instance exactly the way you want it to be. Whether you use it as an email marketing tool, do lead scoring or take the leap to account based marketing, Marketo's tool allows you to customize it to your requirements. In my experience I have found that I can solve almost every digital marketing related problem with Marketo. It has rapidly become the central hub for any ...

Read more

KS

Kelly S

12/31/15

4.5 out of 5

"So much more than an email blast tool!"

What do you like best about Adobe Marketo Engage? Marketo is so much more than just an email blast tool. We use Marketo to track everything we do in Marketing, as leads come in anonymously to becoming customers. Marketo also helps our sales team by offering best bets and interesting moments. The lead scoring and alerts really have helped our SDR team to convert more leads to contacts.

KS

Kelly S

12/31/15

4.5 out of 5

"So much more than an email blast tool!"

What do you like best about Adobe Marketo Engage? Marketo is so much more than just an email blast tool. We use Marketo to track everything we do in Marketing, as leads come in anonymously to becoming customers. Marketo also helps our sales team by offering best bets and interesting moments. The lead scoring and alerts really have helped our SDR team to convert more leads to contacts.

JC

Jeff C

12/29/15

5 out of 5

"Easy to become a Marketo Master!"

What do you like best about Adobe Marketo Engage? I love the ease of use and intuitive setup. Ideas for product improvements are heard loud and clear and often incorporated into the software. The community is an awesome resource for answering questions and getting inspiration. The organization delivers top notch software and is a model for my business.

DV

Dory V

12/22/15

5 out of 5

"Marketo Marketing Automation Platform -- All Around Win"

What do you like best about Adobe Marketo Engage? Marketo is a robust platform where you can accomplish anything from simple email sends, to complex nurture/engagement streams in order to present your customers and prospects with the right messaging at the right time in their lifecycle. The company itself is very responsive, and will go out of their way to make sure that you are satisfied (if you are persistent). They also have a great feedback system where user's ideas and recommendations ...

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MN

Matt N

12/10/15

5 out of 5

"Great Sales Insight"

What do you like best about Adobe Marketo Engage? Marketo Sales Insight provides invaluable feedback to our reps and how their leads/contacts are interacting with our online presence and email campaigns. They gain visibility into how they are interacting with our website and emails in real-time.

RB

Ryan B

12/09/15

4.5 out of 5

"So Easy a Marketer Can Do Most Of It"

What do you like best about Adobe Marketo Engage? Marketo's greatest feature is its organization. Being able to create assets that are all related to one another in one place make for easy creation of the next program and the 1000 after that.

RB

Ryan B

12/09/15

4.5 out of 5

"So Easy a Marketer Can Do Most Of It"

What do you like best about Adobe Marketo Engage? Marketo's greatest feature is its organization. Being able to create assets that are all related to one another in one place make for easy creation of the next program and the 1000 after that.