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9.6

Spot Score

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage Reviews in April 2025: User Ratings, Pros & Cons

Simplify your customer journey with personalized marketing.

4

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Adobe Marketo Engage Reviews & Ratings

4

Very Good

Based on 4248 ratings & 2421 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(162)

Poor

(68)

Terible

(39)

Expert's Review

Adobe Marketo Engage stands out as a robust platform offering comprehensive marketing automation tools, making it a go-to choice for companies looking to streamline their marketing workflows. Its user-friendly interface enables easy implementation and swift adoption across teams, while the platform's customization capabilities allow for data-driven, targeted ...Read more

Adobe Marketo Engage pros and cons

  • Simplifies marketing automation with a user-friendly interface, aiding seamless adoption and implementation.

  • Comprehensive set of tools for email campaigns, CRM integration, and lead management, enhancing productivity.

  • Offers powerful analytics and reporting features to track and optimize marketing performance effectively.

  • Excellent support team and an active online community for resolving issues efficiently.

  • Can be overwhelming for beginners due to the abundance of features and options.

  • Occasional steep learning curve for advanced configurations without prior experience.

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Showing 1981-1990 out of 2421

JC

Juliette C

03/07/16

5 out of 5

"Amazed with all the possibilities"

What do you like best about Adobe Marketo Engage? I have started my professional life directly on Marketo and I have to say that for me the best two things about Marketo are its "user-friendliness" and its community. Everything is readily available even for non-technical people, and marketing users now have a way to create assets and workflows very easily. The community also is a great asset, because you can be sure that the questions you are asking yourself have already been answered by ...

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SD

Scott D

03/03/16

4.5 out of 5

"Powerful platform to grow with (in good company)"

What do you like best about Adobe Marketo Engage? When deciding to switch to Marketo as our marketing automation platform, our primary concerns were 1. Finding a tool that we could grow the company with, 2. Ensuring we weren't getting in over our heads and 3. Joining a solid community filled with users and companies that were similar to ours. Marketo was the clear choice because we were able to find all three. The tool itself is extremely powerful, but has not been overwhelming. There's a ...

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PD

Paul D

02/15/16

4.5 out of 5

"Slow Getting Started-- Incredibly Powerful Tool"

What do you like best about Adobe Marketo Engage? The key thing this has brought to our organization is the ability to have a dialogue about the quantity, quality, and timeliness of leads in a quantitate manner. There are dozens of other benefits-- rules around how data makes it into the system, rules I've created to have a better quality lead make it in front of our sales organization but its the clear insight and analysis its allowed us which is where the tool really shines.

DL

Deana L

02/12/16

4 out of 5

"Marketo is a robust marketing tool"

What do you like best about Adobe Marketo Engage? Maketo offers several features for a business advance their online marketing through customize landing pages, email marketing and web content. The nurturing campaigns allow for more engagement process with your with true analytics to back it up. The SalesForce ingratiation makes it easy to track what campaigns of leads that progress through the opportunity stages.

AF

Ashleigh F

02/09/16

4.5 out of 5

"Marketo Customer for Five Years"

What do you like best about Adobe Marketo Engage? I love the ability to manage ongoing data operations. Our Marketo instance has been rolled out globally, and we have 100+ users in the system daily. The ability to automate routine processes and to batch update thousands of records at a time is fantastic. There are certainly capabilities Marketo gives users that would be a bit more difficult to run within Salesforce.

R(

Robert (Bob) S

02/08/16

5 out of 5

"Inbound Marketing Manager"

What do you like best about Adobe Marketo Engage? All the features that you need, and then some. Thought leaders in the Marketing Automation space. What do you dislike about Adobe Marketo Engage?

AU

Anonymous User

02/08/16

4.5 out of 5

"Great platform for innovative marketers"

What do you like best about Adobe Marketo Engage? The UI and UX are my favorite things about Marketo. I love being able to drag and drop plus the overall interface design is super user friendly, allowing users to execute campaigns much fast and more effectively. I also love the email builder - makes building emails very easy.

MR

Michal R

02/04/16

5 out of 5

"Enjoy managing Marketo operations in my organization for almost 3 years now"

What do you like best about Adobe Marketo Engage? Marketo is much more than a great marketing automation tool. It allows our marketing department to show it's impact on the bottom line. We can easily measure ROI for every campaign we run and plan our budget accordingly.

TK

Thamara K

02/01/16

4 out of 5

"Marketing made easy"

What do you like best about Adobe Marketo Engage? Simple UI - The Marketo UI can be easily navigated. Finding where things are is easy and self-explanatory. Good analytics, business intelligence, Periodical reports - Marketo has the ability to generate personalised reports for each user in order to track and analyse our own activities in the database.

MC

Melinda C

01/28/16

4.5 out of 5

"Advanced Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? The advanced capabilities of Marketo make it a powerful marketing automation platform for marketers who want to do everything. From automated emails to advanced scoring rules, Marketo provides the tools for marketers to run success marketing campaigns. Building out programs is easy and cloning saves a ton of time. Their WYSIWYG editors have also improved significantly, making it easy to create emails, landing pages and forms.