Adobe Analytics Reviews in April 2025: User Ratings, Pros & Cons

"Analytics was not so easy"

What do you like best about Adobe Analytics? The Best part is a clustering of data making different clusters is easy and helps to take decisions, also the performance of Adobe is good and observed it improving day by day. What do you dislike about Adobe Analytics? It works well and efficiently but several times gets slower when it comes to larger datasets, the pricing is also very high that too is disliked by me and should have more affordable options. What problems is Adobe Analytics ...

"Great Software for analytical purposes"

What do you like best about Adobe Analytics? This software has a great segmentation feature which I can customize according to myself and create different segments. It also has report generation which is very much detail-oriented and gives me great visualization of the data. It is great software and is very powerful and handles the data very well. What do you dislike about Adobe Analytics? Personally, I wouldn't say I like the interface of this application, the features are all great and ...

"I was an Adobe Analytics Developer for almost 2 years."

What do you like best about Adobe Analytics? It's versatility and advanced capability than GA. What do you dislike about Adobe Analytics? It's quite pricey. So it is only used by big companies. What problems is Adobe Analytics solving and how is that benefiting you? The customer's diverse activities. With the use of AA we were able to track it for business insights.

"Easy to use Web Analytics tool"

What do you like best about Adobe Analytics? Full-fledged digital analytics tool, drag and drop web UI What do you dislike about Adobe Analytics? the back-end implementation can get complex What problems is Adobe Analytics solving and how is that benefiting you? Help us understand customer journey and behaviours on site so that we can better optimise their experience

"Best Analytic Tool for Digital Marketers!"

What do you like best about Adobe Analytics? There are many useful offering by Adobe Analytics but my favourite it it's multi-touch attribution capabilities that track customer journey across multiple channels. Also, it's give useful web analytics with detailed reporting tailor to clients needs and give suggestions to enhance marketing campaigns effectively. What do you dislike about Adobe Analytics? I have nothing in mind that can be disliked about Adobe Analytics, but sometimes I feel it ...

"Adobe Analytics integration in Adobe Experience Manager"

What do you like best about Adobe Analytics? The helpful part in Adobe Analytics is when the events and vars are declared in the component you can easily track what's the user journey. What do you dislike about Adobe Analytics? The down side of the Adobe Analytics for me is none since Adobe Analytics is still updating from time to time. What problems is Adobe Analytics solving and how is that benefiting you? Adobe Analytics solve the user journey by tracking on what they do in the website ...

"Review about Adobe Analytics Premium"

What do you like best about Adobe Analytics? Analysis Workspace is a powerful tool to perform analysis of data points as required with various breakdowns available of dimensions. Compared to explore feature in GA4, Analysis Workspace is still more powerful and can provide more in-depth analysis. What do you dislike about Adobe Analytics? In Analysis Workspace, there is no way to perform metrics filter the way it can be done for dimension. Such features should be enabled the same way it's ...

"Great analytical platform"

What do you like best about Adobe Analytics? The data insights and value, very simple and amazing. What do you dislike about Adobe Analytics? Everything is good , it's good, just the load time needs to be improved What problems is Adobe Analytics solving and how is that benefiting you? Marketing my needs , is the best thing analytics is solving. Getting insights and value driven data is what is benifiting me.

"Powerful Tool Eases Complex Task!!"

What do you like best about Adobe Analytics? There are array of features and tools Adobe Analytics is loaded with but I like it's powerful data collection capabilities from different sources includes apps, website and even offline transactions. Also, it's visualisation tool make sense of ever data sets. What do you dislike about Adobe Analytics? Well, there is nothing I dislike about Adobe Analytics and everything works fine for me. However, if it's integration capabilities increase a bit ...

"Great integrated online marketing product"

What do you like best about Adobe Experience Cloud? Adobe Experience Cloud allows us to grow our audience in a breeze. What do you dislike about Adobe Experience Cloud? The UI could be slightly better, apart from that, no complaints. What problems is Adobe Experience Cloud solving and how is that benefiting you? Growing our audience and promoting our business