Adobe Analytics Reviews in April 2025: User Ratings, Pros & Cons

"Powerful and comprehensive suite of features"

What do you like best about Adobe Experience Cloud? AEC is the most powerful tool that can help businesses of all sizes improve their customer experience. However, it is essential to note that AEC is a complex platform, and it may require time and effort to learn how to use it effectively. What do you dislike about Adobe Experience Cloud? There are few things which I do not like about AEC; sometime it can be expensive and Complex to learn. Not all features are available in all plans. What ...

"Easy to use"

What do you like best about Adobe Analytics? Reporting and analysis are the 2 best things this tool has. It makes easy for you to understand customer journey with that you can make significant changes to your product and platform What do you dislike about Adobe Analytics? The complexity is something I would want to change. Although every analytic system is complex but with Adobe I believe they will come up with something more user friendly What problems is Adobe Analytics solving and how is ...

"Over all good. Makes analysis a lot simple."

What do you like best about Adobe Analytics? Drag and drop function is the best. We can make custom variables and segments easily. the customisation helped a lot to me. What do you dislike about Adobe Analytics? The diagonal cascading effect while doing breakdowns is irritating at times. What problems is Adobe Analytics solving and how is that benefiting you? Its the best web analytics tool and helps to make informed decisions, especially the Adobe campaigns data. after the campaign content ...

"best adobe analytics"

What do you like best about Adobe Analytics? Data collection and analysis with custom reporting. What do you dislike about Adobe Analytics? variations in pricing packs should be available. What problems is Adobe Analytics solving and how is that benefiting you? helps in analysis data and reporting

"Adobe Analytics"

What do you like best about Adobe Analytics? Adobe analytics provides variety of pre-build reports and also provides ability to create your own custom reports which makes easy to find information. It also provides real-time data by which you can see how your website is performing in real time. What do you dislike about Adobe Analytics? Adobe Analytics is a very expensive platform, which cannot be affordable for small businesses and startups. Also, it does not integrate with all platforms so ...

"Immediate data to analyze"

What do you like best about Adobe Experience Cloud? Drag and drop metrics, dimensions into the workspaces What do you dislike about Adobe Experience Cloud? Does not display more than 400 rows in the workspace What problems is Adobe Experience Cloud solving and how is that benefiting you? I can share segments and make it public

"Good cross-platform analytics"

What do you like best about Adobe Analytics? It provides visibility into usage data across technical platforms to provide insight into user behavior across our entire ecosystem. Given an engineering team, we are able to customize it to do most of what we want. What do you dislike about Adobe Analytics? It requires a lot of technical configuration in order to provide the insights desired. There is also a steep learning curve to the reporting and our reports are never as easy to understand by ...

"It's great to have user friendly"

What do you like best about Adobe Analytics? Adobe analytics most factor is user friendly and it's helpful for mainly time saving compared to other tools. I am very much interested for analysing tools of Adobe. What do you dislike about Adobe Analytics? Nothing to saying dislike about Adobe analytics What problems is Adobe Analytics solving and how is that benefiting you? Future forecast, Data management

"An integrated Analytics tool that is part of the Adobe suite"

What do you like best about Adobe Analytics? After it is properly configured, it provides in-depth insights on traffic to all our websites and helps to track important Metrics for our company, including purchasing as well as engagement data. Additionally, it integrates seamlessly into the entire Adobe Suite, enabling us to set up and test run landing pages that align with our sales goals and objectives. What do you dislike about Adobe Analytics? The learning curve is steep. When generating ...

"Best tool for analytics data and visualization"

What do you like best about Adobe Analytics? It's the best analytics tools with multiple functionalities. The best part is their data visualization and performance. This could be one of the best tool for digital marketers. What do you dislike about Adobe Analytics? I have been using this tool for past 2-3 years and as of now I haven't seen any issues with them. What problems is Adobe Analytics solving and how is that benefiting you? As I am a digital marketer and in that case I need to ...