Adobe Analytics Reviews in April 2025: User Ratings, Pros & Cons

"High levelof customization"

What do you like best about Adobe Analytics? I like that it offers robust tracking capabilities, allowing the company to gather a wide range of data on user interactions with our website and app. In addition , Adobe Analytics provides a high level of customization , enabling the company to tailor reports and dashboards to our specific business needs . What do you dislike about Adobe Analytics? Two cons for us using this software were one, advance features were too expensive because the ...

"Great way to save documents and share"

What do you like best about Adobe Experience Cloud? All the data is saved in one spot so you can share any insights you need is able to be polled together very easily. I really like adobe analytics as you can present information easily with adobe's interface. What do you dislike about Adobe Experience Cloud? I wish there was formal training on the software when it was first launched I find it a bit hard to learn without some sort of manual. What problems is Adobe Experience Cloud solving ...

"Your all-in-one solution bridging sales and marketing together for your business"

What do you like best about Adobe Experience Cloud? The fact that it was an easy and best solution to manage the customer journey and improving outcomes for our clients. We really saw the connection between sales and marketing and felt it was more streamlined. What do you dislike about Adobe Experience Cloud? It can sometimes be a bit buggy but I felt it was all to do with the tech end of things that can be fixed. The UX could also be enhanced too because I find sometimes the buttons are ...

"Best Workspace Overview"

What do you like best about Adobe Analytics? It let's you collect data and easily sort and analyze. What do you dislike about Adobe Analytics? At first it can be confusing since it is more technical side however once you get familiar with it. You can make manage your data easily. What problems is Adobe Analytics solving and how is that benefiting you? It helps me to analyze data more easily and point problem and take action immediately.

"Points to know before selecting adobe analytics"

What do you like best about Adobe Analytics? The engaging interface of adobe analytics Real-time data processing with accurate tracking and reporting Integration with adobe marketing cloud and analytics cloud suite What do you dislike about Adobe Analytics? Higher cost as compared to google analytics Support experience is not up to the mark when compared with google analytics support Improvement in data sync frequency with adobe audience manager What problems is Adobe Analytics solving and ...

"Detailed analysis with Slow reporting"

What do you like best about Adobe Analytics? The analysis is very detailed, you can choose the marketing channel flow and manage the campaigns easily using icid and utm based tracking, it got integrations with Excel and power bi which makes it easier to implement with the reporting solutions What do you dislike about Adobe Analytics? There is a limit of 400 urls which bother me sometimes and the biggest drawback I think is incompatibility with features like regex at all points. Compared to ...

"Adobe Analytics"

What do you like best about Adobe Analytics? Adobe analytics allows to create highly granular segments based on combination of dimensions and metrics. It allows to share audiences with other adobe products such as Adobe Target and Adobe Experience manager. It is constantly being updated with new features such as AI-powered predictive analytics and cross-device checking. It provides flexible reporting. What do you dislike about Adobe Analytics? Adobe analytics is a suscription-based ...

"Best for Corporate but not flexible as GA"

What do you like best about Adobe Analytics? Best thing about adobe analytics is, this tool is not sampling your traffic even if you hit 500K users, and you are quite sure that you're not providing priviledged data to Google. What do you dislike about Adobe Analytics? Although we prefer Adobe rather than Google in terms of privacy related issues, its features are not match to Google Analytics enablements. That's a downsize What problems is Adobe Analytics solving and how is that benefiting ...

"Analytics made easy with Adobe"

What do you like best about Adobe Analytics? I love how Adobe can turn almost all unstrucutred data into meaningful beautiful visuals which my team can then make use of to report to the higher management. Compared to other tools, I think Adobe has an edge because it has a greater support community, the updates add value and after all its ADOBE! What do you dislike about Adobe Analytics? Sometimes using it for newbies can be overwhelming with all the features and controls it offers. The ...

"A big step forward for Adobe"

What do you like best about Adobe Experience Cloud? The platform is a much more refined and modern approach to marketing than Adobe's previous offerings, with clearer UI and fully fledged tools. What do you dislike about Adobe Experience Cloud? As with many Adobe marketing products the learning curve is relatively steep. What problems is Adobe Experience Cloud solving and how is that benefiting you? Engaging customers in real-time, which wasn't previously possible with Adobe Campaign Classic.