Adobe Analytics Reviews in April 2025: User Ratings, Pros & Cons

"Very intreging and fascinating tool"

What do you like best about Adobe Analytics? I like the fact that the tool has got the best in class for PDF enhancements. This includes capturing of data using OCR (Optical Corrector Recognition) across multiple languages. PDFs can be filled easily using the software as well. What do you dislike about Adobe Analytics? The cost was a huge downfall for this tool Also, the free version has very limited potential of the tool. We faced challenges in terms of file conversions. Images to PDF or ...

"Good"

What do you like best about Adobe Analytics? Adobe analytics is one solution for organizations for office productivity What do you dislike about Adobe Analytics? Nothing i can say about the product right now Recommendations to others considering Adobe Analytics: Very good producr What problems is Adobe Analytics solving and how is that benefiting you? Custom reports and the segmentaion on tools is wonderful

"Best dashboard for web analytics"

What do you like best about Adobe Analytics? The best web analytics and marketing analytics integration and customised report and dashboard builder. What do you dislike about Adobe Analytics? The legacy UI and might me slow at times. What problems is Adobe Analytics solving and how is that benefiting you? 1. Data analytics 2.Data Visualization 3. Predictive analytics 4,Big Data 5.Anomaly detection

"A helpful way to analyze third party data"

What do you like best about Adobe Analytics? I do most of my analytics on this tool. Whether it be creating dashboards or reports, the whole interface is really helpful and has a lot of options to gather actionable insights from structured or unstructured data. What do you dislike about Adobe Analytics? It doesn't provide connection with some of the DB systems and also the subscription fee is also on the higher side What problems is Adobe Analytics solving and how is that benefiting you? It ...

"Improve analytics and take it to the next level"

What do you like best about Adobe Analytics? Ability to collect and analyse data from multiple sources, analyse customer journeys in different points and provide insights on a full customer life cycle. What do you dislike about Adobe Analytics? It does not offer a free trial and use have experienced weak customer support. What problems is Adobe Analytics solving and how is that benefiting you? Track website traffic and user behaviour. It identifies where users may have obstacles and enablea ...

"Best Tool in the domain With Heavy costing."

What do you like best about Adobe Analytics? Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Also addition to this its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive. Apart from this, there is some learning curve but that gives ease of Integration to the developers. What do you dislike about Adobe Analytics? Adobe ...

"Best in their domain"

What do you like best about Adobe Analytics? It is best in analytics and good to learn. What do you dislike about Adobe Analytics? Sometimes it get complicated for beginners What problems is Adobe Analytics solving and how is that benefiting you? It help how to deal with large datasets

"Best marketing tool to improve customer targeting"

What do you like best about Adobe Analytics? It is the fastest & capturing real time data & sync it with the system more faster than other tools. Its reporting templates also increases the work efficiency exponentially. What do you dislike about Adobe Analytics? It has a learning curve to get started but overall no complaints so far. What problems is Adobe Analytics solving and how is that benefiting you? It helps in customer segmentation and targetting.

"Great tool for web and mobile analytics!"

What do you like best about Adobe Analytics? I love how complex it is. Out of the box it provides what is needed. But there are SO MANY more options to slice and dice and focus in on the data. What do you dislike about Adobe Analytics? How hard it is to get some assistance on simple things. What problems is Adobe Analytics solving and how is that benefiting you? Helping to know which products are being consumed and helps us know where to focus our time in producing content.

"Adobe Analytics - Great For Advertising Analytics"

What do you like best about Adobe Analytics? Adobe Analytics provides a comprehensive data collection feature, collecting a wide range of data which is crucial for an advertising analyst. What do you dislike about Adobe Analytics? The steep learning curve makes the platform seem complex and challenging to learn, especially for newcomers. What problems is Adobe Analytics solving and how is that benefiting you? Adobe Analytics offers extensive customization for our business needs, which is ...