Adobe Analytics Reviews in April 2025: User Ratings, Pros & Cons

"Must Have Analytic Tool with Awesome Features"

What do you like best about Adobe Analytics? The detailed reporting feature and ease of use interface with predictive analysis intelligence help my day-to-day task of running campaigns. Also, the segmentation on the basis of geographical location, device, and history is wonderful to ease down the task analysis of the clients. What do you dislike about Adobe Analytics? Well, there is nothing much about disliking it however, it takes a lot of data which makes the concern of data security. ...

"Great Experience, Always Recommended!!"

What do you like best about Adobe Analytics? The best thing about the Adobe Analytics is is its detailed reporting and easy integration with other adobe tools. Additionally, it can easily handle complex data sets and track thousands of users. What do you dislike about Adobe Analytics? As a beginner its hard to learn and use while also the cost differs a difference in using it. And overall customer support is not satisfactory to handle the peers. What problems is Adobe Analytics solving and ...

"The best software for analyzing data"

What do you like best about Adobe Analytics? This is the most amazing software for predicting and modeling data. The modeling is the best feature I have come across in all of the alternate software. We can model the data in so many different ways and patterns and trends. What do you dislike about Adobe Analytics? Adobe analytics is the best tool for every analytical need and there are no cons to it. The price of this software is a bit costlier than the other tools available in the market ...

"Great tool for mobile analytics and report generation"

What do you like best about Adobe Analytics? Adobe analytics has a very great and easy-to-use interface, it generates highly detailed reports and analyzes the Website and application data thoroughly along with its comparison to different datasets and patterns. What do you dislike about Adobe Analytics? Although this tool is great for analytics and modeling but I think that the data visualization is not that good and a few more different charts and graphs could me included to make it ...

"Adobe Analytic is an amazing software"

What do you like best about Adobe Analytics? Adobe analytics has got many great features, I found some of the best features in to be the deep analytics and the detailed report of the data analyzed. It generates custom reports based on the tracking of the behavior of the data. What do you dislike about Adobe Analytics? Adobe analytics is an amazing software for analytics but I think the user interface is not too good and it is hard to find the tools in it. It works great otherwise. What ...

"Best for In-depth analysis of Data"

What do you like best about Adobe Analytics? The best thing about Adobe analytics is that it gives a very detailed and In-depth analysis of the data and the interpretation is great. It interprets every minute detail necessary for me to understand the data flow. The best feature of Adobe analytics that I like is its use of AI and ML to do real-time tracking of data and customer segmentation features. What do you dislike about Adobe Analytics? The workspace of Adobe analytics is a little bit ...

"Best Analytics Tool in the Market!!! Good to Be a User"

What do you like best about Adobe Analytics? I liked numerous features but one of the finest things I like about it is its dashboard, which is the central hub telling all the crucial analytics and predictive insights. with personalised reporting features that make my day-to-day job easier. What do you dislike about Adobe Analytics? Well, there is nothing to dislike about it, however, the programming for a bit of tasks knowledge sometimes increases my dependability on the programmer. Also, ...

"Powerful analytical tool by Adobe"

What do you like best about Adobe Analytics? Adobe Analytics is best for analyzing data and it has artificial intelligence and machine learning which modifies the data and gives the results according to my problems. Also, using this software is very easy once we get a hang of it. What do you dislike about Adobe Analytics? I found Adobe analytics to be on the more expensive side than the alternative BI and analytical tools available in the market which are providing similar results and are ...

"Great experience while using Adobe Analytics"

What do you like best about Adobe Analytics? Adobe analytics is an amazing software and has features like accurate prediction of models and segmentation of the data. It gives amazing predictive insights of the data. It also has a great user interface which gives an amazing experience while using this software. What do you dislike about Adobe Analytics? Adobe analytics does not have any major cons or dislikes but the thing I mainly dislike about it is the cost, it is a very expensive ...

"Fully fledged web and app analytics solution within the Adobe Suite"

What do you like best about Adobe Analytics? Once setup properly, Adobe Analytics gives us detailed insights into our web traffic for all of our websites and apps and track all relevant KPIs for our business - until the purchase and engagement metrics. It further neatly integrates into the full Adobe Suite, giving us the ability to setup test landing pages which fall short of goals. What do you dislike about Adobe Analytics? There is a steep learning curve associated to Adobe Analytics. It ...