Adjust Reviews in April 2025: User Ratings, Pros & Cons

Provides great support and valuable insights for your marketing efforts

What do you like best? Ongoing development of the tool on a fast-changing mobile app ad market. Valuable insights in trends and great knowledge, regardless if you seek technical or legal advice or how to use the tool more effectively . Support is great, either on sales perspective but also on technical account management. We didn't have a question so far which wasn't answered in a satisfying way. You really feel like a valuable customer, even though adjust is growing so fast. What do ...

Mobile First Attribution

What do you like best? Good product iteration and constant feedback loop with Account Managers and reps. Knowledgable product people and well trained staff are a very quick email reply away. What do you dislike? As a larger player in the mmp space Adjust will be slow with attribution customization because their product features/changes affect thousands of mobile first companies in many different verticals. Even though product iteration/customization is slow you can believe it is done ...

Giving You Confidence in Your Marketing Efforts

What do you like best? I appreciate having the peace of mind of knowing where our new Members are coming from. This is key to helping our team scale acquisition. Additionally, the support we get from the Adjust team is amazing. We always feel taken care of no matter how big or small the request is and informed about industry shifts. What do you dislike? I wish there was more functionality around data visualization within the Adjust dashboard. However, that is just a nice-to-have. ...

Robust MMP, helpful support

What do you like best? Robust attribution & trustworthy data, simple partner integrations & timesaving features. Fast, insightful account/customer support. What do you dislike? The reporting dashboard has never been their strong point (all though data is easy to manipulate in your tech stack). What problems are you solving with the product? What benefits have you realized? Adjust is the one source of truth across all channels & partners.

Effective attribution with great technical customer support

What do you like best? Adjust has a strong engineering-first focus. I don't feel as though their products (or sales) are full of fluff. It's practical solutions that meet my needs as a marketer. What do you dislike? Dashboards and reporting are limiting and sometimes cumbersome. Tracking link creation can be slow and tedious due to the number of clicks required. There is no single page option for developing multiple tracking links across multiple apps using multiple trackers. The ...

Very good experience in my past 4 years working with adjust.

What do you like best? - easy to use and easy set-up process - a lot of great (tracking) features which work for larger companies as well, e.g. deferred deep linking or real-time callbacks - especially satisfied with the technical account management - first mover in fraud prevention - data privacy is given What do you dislike? - it's sometimes a bit tricky to build tracking URLs. For instance, if you have a complex internal tracking structure or certain internal requirements ...

Adjust is a great MMP to get things off the ground but has limited dashboard capabilities.

What do you like best? I like how Adjust is reliable. With a MMP, you just want it to always work and I've never had an issues about missing data / attributions with Adjust. I also like how integration with partners is very straight forward and easy to set up. Account management is also very responsive which is a big plus. What do you dislike? I think the dashboard reporting is behind some of its' competitors. When I used TUNE at a previous company, the reporting was a lot more ...

Makes Campaign Optimization Easier.

What do you like best? 1. It's easy to analyze cohorted and non-cohorted campaign performance. 2. The fraud Prevention Suite also saves a lot of time for advertisers to prevent potential fraud. 3. The customized Adjust KPI Service makes work more efficient. 3. Campaign performance view is customizable (e.g. Performance can be viewed by date, tracker, country, platform), which makes campaign optimization more accurate. 4. We can custom attribution on different granular levels of the ...

An excellent attribution tool

What do you like best? As for the tool, I really like the resources available to make it easier to configure campaigns for apps, such as the deeplink generator, the tools to run tests, etc. In addition, a positive point of Adjust is the customer support that is very fast and efficient. What do you dislike? More customizable data visualization panels are still missing. What problems are you solving with the product? What benefits have you realized? Currently, Adjust helps me a ...

Top line MMP

What do you like best? We are talking about one of the top MMPs available in the market. Their capabilities and solutions are the base foundations for data analytics in a mobile-first company. Inputting data from ad networks, creating tokens, or sharing data is easy as the platform has a good UX. They have been also exploring new integrations with a new Web SDK providing a 360 solution for a company that uses both App and Web as a platform. We have found this pretty useful to unify our ...