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8.9

Spot Score

Act-On - Marketing Automation Software

Act-On Reviews in April 2025: User Ratings, Pros & Cons

Convert leads into loyal customers with Act-On.

4.1

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Starts from $900/Month

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Act-On Reviews & Ratings

4.1

Very Good

Based on 1205 ratings & 1014 reviews

Rating Distribution

Excellent

(566)

Very Good

(324)

Good

(72)

Poor

(15)

Terible

(37)

Expert's Review

Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more

Act-On pros and cons

  • Outstanding customer support with timely assistance and deep product knowledge.

  • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.

  • Drag-and-drop email builder and customizable templates streamline email campaign creation.

  • Comprehensive reporting and analytics for tracking leads, digital activity, and ROI.

  • The platform's extensive features can be overwhelming for newcomers without proper guidance.

  • Some user feedback suggests the email and landing page builders could be more user-friendly.

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Showing 51-60 out of 1014

LM

Lisa M. T

11/29/22

4.5 out of 5

"Act-On Changed My [Marketing] Life!"

What do you like best about Act-On? The integration with Salesforce and the ability to create segments for targeted marketing saved me hours each week. What do you dislike about Act-On?

AU

Anonymous User

11/16/22

3.5 out of 5

"Act-On review"

What do you like best about Act-On? Easy to pick up on the ins and outs of the software. What do you dislike about Act-On?

CM

Cara M

11/16/22

4 out of 5

"Act-On Review from a Marketing Perspective"

What do you like best about Act-On? Act-On is very easy to use. For someone that doesn't have alot of HTML knowledge, it allows you to easily create emails and also have access to download the HTML.

AU

Anonymous User

11/16/22

4 out of 5

"Solid ESP"

What do you like best about Act-On? Landing pages and forms are very flexible and allow for simple and easy data collection. What do you dislike about Act-On?

AU

Anonymous User

11/10/22

4 out of 5

"Overall - A useful Tool"

What do you like best about Act-On? Easy to use templates and reporting functions What do you dislike about Act-On?

DS

Daniel S

11/10/22

4 out of 5

"Act-On has been an integral part in the growth of our business."

What do you like best about Act-On? Act-On simplicity with flexibility is what makes it shine. Easy access to reporting, and numerous ways to take action to capitalize on your contacts.

SS

Scott S

11/03/22

4.5 out of 5

"Excellent platform for B2B"

What do you like best about Act-On? Act-On integrates easily with CRM processes, which is a big deal to us. Makes it easy to segment customers and distribute content. It is a strong platform we have leveraged for many profitable and useful automated programs.

EF

Evan F

11/02/22

4.5 out of 5

"Great Marketing Automation Platform"

What do you like best about Act-On? Act-On has helped our B2B business segment and market our expertise and solutions to the target audiences we want. By working with our Dynamics CRM, we have an ease of use with Act-On that makes our marketing automation run smoothly and efficiently. Segmentation is simple to create and maintain, and automations are also. It's great software for what we need.

DC

Daniel C

10/03/22

4 out of 5

"Act-on is a powerful marketing automation platform"

What do you like best about Act-On? I like the support we receive from Act-on. They are always available whenever I have any questions and are also proactive in completing regular customer reviews.

AU

Anonymous User

09/28/22

4 out of 5

"Great budget option for marketing automation"

What do you like best about Act-On? The email builder is very intuitive and easy to use. Customer service is great and our account managers have been lovely. The account insights feature for the website is very helpful.