Act-On Reviews in January 2025: User Ratings, Pros & Cons

"Act-On is great!"

What do you like best about Act-On? User-friendly and offers accurate reporting on your email blasts. Also, very easy to use. What do you dislike about Act-On?

"Automated marketing processes to optimize commercial activities and channel customers."

What do you like best about Act-On? I really like the positive impact Act-On has had on our organization and how much it lightens our workflows thanks to the many task automations concerning marketing management in general. We have not had any problems using it since its implementation, it is easy to set up, easy to use and we have even found it quick and easy to train new users. Another point to highlight is undoubtedly the quality of their support and customer service which has been ...

"Definitely works as it's supposed to."

What do you like best about Act-On? That you can when an email is opened, and a link checked. What do you dislike about Act-On?

"Act-On offers a full Salesforce integration at a lower cost than other MA solutions"

What do you like best about Act-On? Act-On offers a full Salesforce integration--with Account Based Marketing, integration with campaigns and campaign members, etc. This is unusual for any MA's other than the top of the line providers. I believe their offering matches Pardot, Marketo, and others.

"Act On is a superior tool with a great support team!"

What do you like best about Act-On? The easy functionality of all Act On tools - e.g., automation, segmentation, A/B testing, analytics. It's just a robust, one-stop shop for savvy marketing performance.

"Easy Marketing Campaign and Mail Creation"

What do you like best about Act-On? Mail creation is super easy and user-friendly. HTML export works perfect and HTML can be used in other places easily What do you dislike about Act-On?

"Ease of use and excellent support"

What do you like best about Act-On? List segmenting, dynamic content, support What do you dislike about Act-On?

"Improved Marketing's Relationship with Sales"

What do you like best about Act-On? The tools for sales users are stellar. With the Act-On Anywhere plugin for Gmail and Outlook, our sales staff is able to upload marketing approved content directly into their email body, and then get real time updates when contacts open and click on the message. From there, sales can log into the Act-On Sales Portal and track known visitors and their history on our websites.

"Robust e-marketing platform"

What do you like best about Act-On? Act-on is an easy to use marketing program from start to finish. Just place your text and images and you have a beautiful campaign in a few easy steps. I also like that they do a great job of listening to feedback. They have an advisory board, and conduct regular surveys to make sure they're staying on track with clients and ahead of trends.

"I love the support staff at Act-On"

What do you like best about Act-On? The documentation and training is fantastic. The capabilities for list management and segmentation are very robust. What do you dislike about Act-On?